- Convert business requirements and needs into Adobe Target use cases using appropriate methods and data
models.
2. Design and implement A/B tests, multivariate tests, recommendation engine-based tests, automated
personalization campaigns, experience targeting, auto-allocate, auto-target, and all other available test types
...
available on Adobe Target to improve website/ app conversion rates, user engagement, and overall customer
experience.
3. Utilize Adobe Target to create audience segments based on data analysis and insights, and then build
personalized experiences tailored to each segment.
4. Conduct comprehensive data analysis using Adobe Analytics and other relevant tools to derive actionable
insights and optimize test results.
5. Work closely with UX/UI designers, product managers, developers, testers, and marketers to ensure seamless
implementation of Adobe Target initiatives.
6. Collaborate and integrate Adobe Target with MarTech platforms, ensuring a cohesive and data-driven marketing
approach.
7. Troubleshoot and resolve any technical issues related to Adobe Target implementation and data integration.
8. Regularly monitor the performance of A/B tests and personalization campaigns, and present results to clients
and management, accompanied by actionable recommendations.
show more
- Convert business requirements and needs into Adobe Target use cases using appropriate methods and data
models.
2. Design and implement A/B tests, multivariate tests, recommendation engine-based tests, automated
personalization campaigns, experience targeting, auto-allocate, auto-target, and all other available test types
available on Adobe Target to improve website/ app conversion rates, user engagement, and overall customer
experience.
3. Utilize Adobe Target to create audience segments based on data analysis and insights, and then build
personalized experiences tailored to each segment.
4. Conduct comprehensive data analysis using Adobe Analytics and other relevant tools to derive actionable
insights and optimize test results.
5. Work closely with UX/UI designers, product managers, developers, testers, and marketers to ensure seamless
implementation of Adobe Target initiatives.
6. Collaborate and integrate Adobe Target with MarTech platforms, ensuring a cohesive and data-driven marketing
approach.
7. Troubleshoot and resolve any technical issues related to Adobe Target implementation and data integration.
...
8. Regularly monitor the performance of A/B tests and personalization campaigns, and present results to clients
and management, accompanied by actionable recommendations.
show more