- Primary trade marketing support to India regional business teams across sales, Service, dealer development and rides to provide close marketing support & strategic interventions across all their interfaces to drive enquiry & customer satisfaction.
- Primary custodian in building & executing the annual regional promotional calendar (in-search/intender) as per brand tenets provided by head office, across Above the Line (ATL) / Blow the line (BTL) channels in conjunction with Business / Public Relations / Customer Relationship Management (CRM) & Rides teams delivering annual business funnels (marketwise & model wise)
- Ensure Strict adherence to brand guidelines across all consumer touch points within the region as prescribed by head office (lead for regional event associations/sponsorships/product placements)
- Analyzing Monthly MIS data and conversion funnels and reporting
- Ownership of Zonal Strategic Business Plan (SBP) budget & Adherence to spends- monthly phasing of advertising & promotion
- To identify and nurture suitable BTL agency partners/vendors to drive the customer engagement strategy & conduct BTL events/promotions across targeted markets and touch points in order to deliver the strategic job to be done for each customer segment
- Overall custodian of the marketing / business funnel for the region - at both product level as well as state level
Resident expert of the region's business landscape for Royal Enfield (RE) and competition, with ready insights/data on competitor spends, impact of new launches in the segment, headroom opportunities for key RE models
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