Acquisition enables Randstad to take a market-leading position in the creative, marketing, and digital professionals space in the United States

Randstad N.V., the global leader in the HR services industry, announces that its US business, Randstad USA has acquired Cella, a staffing, managed solutions and consulting firm, specializing in the creative, marketing, and digital market. The enterprise value of the acquisition is EUR 112 million (USD 130 million).

The acquisition enables Randstad to build a strong position in the significant and growing US marketing, creative and digital staffing and professional services market. By doing so, Randstad takes another step forward in supporting more people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people.

With revenues of over USD 100 million expected in 2021, and an impressive history of growth, the acquisition of Cella is part of Randstad’s strategic ambition to drive continuous and profitable market share gains in the expanding professionals market space.

Fairmount Partners, a leading middle-market investment bank, served as the exclusive financial advisor to Cella throughout the transaction.

quote icon

Aligning under the professionals concept, this creative capability strongly complements our activities, especially in the IT solutions and managed services space in the United States. The addition of Cella is a strong extension of our professional service offerings to our existing client portfolio and offers access to new opportunities. I look forward to adding Cella to our portfolio of trusted brands in the United States and welcoming their great people to our team.

Jacques van den Broek
CEO and Chairman
quote icon

Growing this company has been an extremely rewarding venture, and we are incredibly proud of what we have built over the years. This partnership with Randstad allows us to leverage our shared scale and experience to reach the next level of our collective aspirations to become the recognized leader and partner of choice in creative, marketing, and digital solutions. We look forward to working together to build an even stronger future.

Rob Ganjon
President, Cella, Inc.

about randstad

Randstad is a global talent leader with the vision to be the world’s most equitable and specialized talent company. As a partner for talent and through our four specializations - Operational, Professional, Digital and Enterprise - we provide clients with the high-quality, diverse and agile workforces that they need to succeed in a talent scarce world. We help people secure meaningful roles, develop relevant skills and find purpose and belonging in their workplace. Through the value we create, we are committed to a better and more sustainable future for all. Headquartered in the Netherlands, Randstad operates in 39 markets and has approximately 40,000 employees. In 2023, we supported 2 million talent to find work and generated a revenue of €25.4 billion. Randstad N.V. is listed on the Euronext Amsterdam. For more information, see

for more information

Elise Martin-Davies
+31 (0)6 1322 5136