area sales advisor.

As an Area Sales Advisor in this role you will be responsible for:

• Managing and strategically developing your assigned sales territory within the Attica region.
• Nurturing and strengthening long-term relationships of trust with the company's existing B2B customer base.
• Identifying, approaching, and securing new business opportunities (B2B client acquisition) to expand market share.
• Executing and aligning field operations with commercial strategy and brand values.
• Consistently achieving monthly sales, product distribution, and profitability targets.
• Designing tailored growth plans and utilizing menu engineering to drive upselling opportunities for your partners.
• Successfully launching new products and rolling out innovative promotional campaigns across the territory.

• At least 3-5 years experience in B2B Sales

• Strong relationship-building skills.
• Commercial mindset with excellent negotiation abilities.
• Passion for cafés, hospitality and specialty coffee.
• Ability to organize territory efficiently.
• Comfortable working independently while leading others.
• Strong analytical and problem-solving skills.
• Excellent communication skills.
• Positive attitude with a growth mindset.

• Proven experience in B2B Sales (Experience within coffee, beverages, foodservice or FMCG will be considered a strong advantage)
• A Bachelor's degree in Business, Economics, or a related field will be considered a strong asset
• Ability to identify customer needs and provide appropriate solutions or alternatives
• Advanced knowledge of MS Office (Excel, Word, PowerPoint)
• Excellent command of both the Greek and English languages