- Identify and onboard new channel partners
- Provide support and training to partners to ensure success
- Manage the performance of existing partners, and develop strategies to improve their sales and revenue
- Develop and maintain strong relationships with partners, and work closely with them to achieve mutual goals
- Collaborate with the sales team to align sales and channel efforts
- Monitor industry trends and stay up-to-date on competitors and market conditions
- Create and manage channel partner budgets and forecasts
- Develop and implement channel partner programs, such as training, marketing, and incentives
- Measure and report on the performance of channel partners, using metrics such as sales and revenue
- Identify and resolve conflicts and challenges within the channel
- Provide support and guidance to partners on product and solution offering