crm & loyalty expert.

As a CRM & Loyalty Expert you will:

• Develop, execute, and report on data-driven campaigns to drive customer retention, engagement, and upselling opportunities.
• Drive audience segmentation strategies to optimize targeting and engagement across CRM campaigns, leveraging customer data to improve operational KPIs and behavior metrics.
• Propose and implement new campaigns and actions to reduce churn and increase product penetration.
• Lead or support churn reduction initiatives by implementing targeted actions and tracking effectiveness.
• Liaise with Business Analytics to gather data for campaign execution and reporting.
• Create and oversee automated and recurring campaigns, ensuring efficient targeting, personalization, and performance optimization.
• Translate CRM insights into actionable recommendations through presentations and reports for internal stakeholders.
• Collaborate with cross-functional teams, including Marketing, Sales, Product and Operations, to execute CRM & Loyalty promotions.
• Support the development of a Loyalty program to enhance customer retention and lifetime value.
• Work closely with IT to define and implement CRM system capabilities that support business objectives.
• Continuously assess and refine CRM campaign strategies based on data insights and customer behavior patterns.
• Stay up to date with industry trends in customer engagement, retention, and CRM best practices.
• Participate in company training programs to enhance CRM knowledge and skills.

• At least 4 years of prior work experience in a similar position.

• Analytical and technical skills on Microsoft Excel and Power BI.
• Proficiency in MS Office.
• Knowledge of CRM systems platforms.
• Solid understanding of customer lifecycle management, and customer support processes.
• Commercial awareness to understand the target market and design campaigns accordingly.
• Very good knowledge of English.
• Excellent communication skills both oral and written.
• Attention to detail.
• Excellent time management.
• Well organized with an understanding of priorities and changing demands.
• Friendly and professional demeanor.
• Multitasking and being able to work under pressure.
• High level of professionalism and an appreciation for the confidentiality and sensitivity of information received and handled.
• Strong interpersonal skills and ability to build relationships with stakeholders, including staff, board members and external partners
• Reliability and confidentiality
• Team spirit.
• Bachelor's degree in business, marketing, or a related field.
• A Masters' degree would be an asset.