global product marketing comunication.

For the projects in charge, create comprehensive product communication strategies and new product introduction playbooks.- New product introduction: Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions. Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making. Ensure that product messaging is clear, targeted, and aligned with overall business objectives.- Existing portfolio: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market to ensure they stand out competitively.- Benefit Positioning and Consumer Insights: Leverage consumer insights transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.- Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences. - Assets and content creation: Ability to translate product benefits into compelling selling lines, images and videos that resonate with consumers and drive conversion. Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.- Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.- Competitive analysis: Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge. ...