head of marketing & communications.

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job details

summary

job details

  • key responsibilities

    As a Head of Marketing & Communications you will:

    • Lead, coach, and guide the Admissions team to achieve annual enrollment targets
    • Develop, execute, and monitor marketing, retention, and admissions plans
    • Drive strategies to generate enquiries through both online and offline campaigns
    • Improve conversion rates at each pipeline stage by coaching teams to overcome objections and recognize buying signals
    • Develop pricing strategies in alignment with schools to help achieve student enrollment targets, including scholarships and discounts
    • Maintain accurate data in school CRM systems, enabling responsive decision-making and forecasting
    • Lead all relevant analytics, including lead velocity, conversion rates, and demographic trends, to identify growth opportunities
    • Lead the Marketing & Communications team to craft and deliver compelling brand messaging across all touchpoints
    • Take ownership of website development and paid media to guide parents at every stage of their online research journey
    • Develop and execute the PR, crisis communications, and year-round content strategy
    • Supervise the planning and delivery of major school events to showcase institutional strengths and drive recruitment
    • Devise and lead an outreach program to build relationships with corporate accounts, education agents, feeder schools, and community partners
    • Foster a collaborative culture across academic and administrative teams to ensure admissions is a shared institutional priority

  • experience

    • At least 5 years of experience

  • skills

    • Driving admissions, conversion rates, and student retention targets
    • Leading marketing campaigns, PR, and digital brand positioning
    • Utilizing CRM systems and analytics for forecasting and decision-making
    • Building strategic partnerships with corporate networks and feeder schools
    • Coaching admissions and marketing teams to meet institutional goals

  • qualifications

    • Bachelor's degree
    • 5 to 7 years of experience in a Sales or Marketing role with demonstrated success in growing sales in a competitive market
    • Experience working with CRM systems and integrating them into the sales life cycle
    • Prior experience within the education or service delivery sector is desirable
    • Excellent written and oral communication skills

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