marketing and operations specialist [medical device].

This is a highly hands-on, sole contributor role focused on the digital execution and operational efficiency of multi-channel marketing programs, primarily supporting the US market while also contributing to APAC initiatives. The role is responsible for driving new sales pipelines, improving conversion rates, and increasing sales velocity.

The successful candidate will be a technically proficient and detail-oriented professional with a solid understanding of marketing strategies. The role requires equal balance between digital marketing execution and operational management, focusing on campaign automation, analytics, and reporting.

Key Responsibilities

Digital Campaign Execution & Optimization

• Execute demand generation tactics across various paid and organic channels, including email, social media, Google Adwords, and LinkedIn Ads.
• Assist in building, optimizing, and deploying campaigns and assets within marketing automation and e-commerce platforms (e.g., HubSpot, Shopify).
• Maintain and update website content and landing pages for campaign use, leveraging basic understanding of UX, SEM, and SEO concepts.
• Segment and manage contact lists based on behavioral data (engagement, etc.) to enhance marketing campaign effectiveness.
• Assist in segmenting, cleaning, and uploading leads into the CRM/Marketing Automation systems.

Marketing Operations & Analytics

• Prepare comprehensive performance reports and dashboards using Power BI or similar analytics tools, focusing on lead generation, conversion rates, and ROI.
• Monitor campaign performance and analyze data to proactively identify high-potential contacts and surface insights for campaign optimization.
• Manage the marketing technology stack, ensuring smooth operation and alignment of systems like HubSpot and Microsoft Dynamics.
• Maintain accurate and organized campaign data to support a data-informed marketing culture.

Content & Communication

• Contribute ideas for distributing high-value content to attract new accounts and support upsell/cross-sell efforts.
• Collaborate with the internal Media Services team for the development of graphics and visual assets (design is not a core job requirement).
• Maintain consistent and direct communication with the US Global Marketing Manager using tools like Teams and Email.

Requirements

Non-Negotiable Technical Skills

• 2-5 years of experience in digital marketing or marketing operations.
• Advanced proficiency in email creation and automation, including platforms like HubSpot.
• Proven experience with website content management and landing page optimization, particularly with Shopify.
• Strong proficiency in dashboard/reporting tools, such as Power BI, and comfortable interpreting campaign data.
• Working knowledge of LinkedIn Campaign Manager, Google Adwords, and other paid media channels.
• Experience with CRM systems, preferably Microsoft Dynamics (experience with other platforms like Salesforce or Zoho is a plus).

Qualifications & Soft Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Strong command of English, both written and spoken.
• Ability to present technical information and campaign results clearly and concisely.
• Excellent organizational, time management, and attention-to-detail skills for managing multiple projects efficiently.
• Reliable and proactive communicator, capable of working independently as the sole contributor.
• Experience running campaigns in global markets (US and APAC) is a plus.
• Skills in writing content for promotional materials are valuable; design expertise is not required.
• Demonstrated examples of past work or achievements are an advantage.
• Candidates who can speak Mandarin will be given priority.