About the Company
Our client is a leading FMCG company with a strong presence in the personal care and grooming categories across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers. They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking.
About the Role
As a Senior Brand Executive, you will play a key role in driving the growth of the personal care portfolio, supporting the Brand Manager in delivering consumer-centric marketing strategies. This position requires strong execution capabilities and cross-functional coordination to ensure the smooth implementation of campaigns, activations, and product initiatives.
Key Responsibilities
Support the planning and execution of brand campaigns across ATL, BTL, and digital platforms.
Coordinate with internal stakeholders and external agencies (creative, media, digital, P.R.) to ensure timely rollout of activities.
Manage in-store marketing tools such as POSMs, product displays, and promotions.
Track brand performance using sales data, competitor analysis, and consumer insights.
Assist in the planning and execution of new product launches, packaging updates, and product relaunches.
Monitor A&P budget allocations and track expenditures to ensure cost efficiency.
Prepare post-mortem reports for campaigns and provide recommendations for improvement.
Requirements
Bachelor’s degree in Marketing, Business Administration, or equivalent.
Minimum 3–4 years of experience in FMCG marketing, ideally within personal care or beauty categories.
Experience managing agency partners and executing 360-degree campaigns.
Strong analytical skills, attention to detail, and proficiency in Microsoft Office.
Excellent communication and stakeholder management abilities
