As Senior International PR Manager, you will be a key member of our global PR team, focusing on the markets in Germany, the United Kingdom, the United States, France, the Netherlands, the Nordics, and China.
This role drives international PR through a balance of proactive storytelling and responsive media engagement. It combines strategic planning with hands-on execution, close collaboration with partners, and strong media relationships across markets.
Your main responsibilities will include:
- Proactive PR: Identify trends, news hooks, and media angles; develop clear, relevant press materials; plan and deliver international press trips in collaboration with the Swedish tourism sector; support PR tied to campaigns and partnerships.
- Reactive PR: Manage incoming media enquiries, monitor and evaluate media coverage, and maintain strong relationships with key journalists and media outlets.
- Content Creation: Write and edit press releases, newsletters, story pitches, press trip itineraries, and selected marketing content, adapted for international audiences.
- PR Strategy and Execution: Contribute to PR strategy development and translate plans into execution, from concept to delivery and performance analysis.
- Media Relations: Strengthen local and international PR by building long-term media relationships and supporting outreach across priority markets.
This role reports to the Head of International PR and is based in our Hamburg office.
