shopper activation manager benelux.

As a Shopper Activation Manager for our Philips products, you will play a key role in creating a consistent and engaging brand presence along the entire customer journey - at the POS, online and offline. You will independently develop customized activation plans for various customers and channels within one or a combination of our categories (Oral Health Care, Mother & Child Care, Beauty, or Male Grooming) and manage all online and offline shopper activities that are highly relevant to our shopper target group. 

Your Responsibilities: 

• Develop the Local Shopper Activation Plan (LSAP) for relevant customers and sales channels - including assortment, placement, promotion, and communication, in close alignment with Sales and Marketing. 
• Responsible for the design, adaptation, and implementation of on- and offline POS campaigns including budget management: close collaboration with creative agencies, display manufacturers, and print partners, as well as managing the roll-out via our field/merchandising team. 
• Optimize shelf presentation in physical and digital channels (including portfolio, price points, and promotions) in collaboration with Category Management. 
• Work closely with Key Account Managers to achieve sell-out targets and implement individual POS activities at customer level, including joint meetings and development of compelling trade stories. 
• Act as an interface to the Western Europe organization, Shopper Marketing of the Business Group, and the local Consumer Marketing Management Team to manage cross-functional projects. 
• Analyze and interpret relevant shopper and market data (e.g., sell-out, GfK, distribution, shelf share, flyer share) to derive data-driven actions.