About the Company
Our client is a prominent player in the FMCG industry, specializing in personal care products that promote lifestyle relevance and wellness. With a strong regional presence, they are dedicated to delivering high-quality, scientifically backed products to a diverse consumer base.
About the Role
This role focuses on bridging the gap between brand strategy and sales execution. You will be responsible for ensuring that brand initiatives are effectively translated into winning channel strategies and impactful in-store presence to drive top-line growth.
Key Responsibilities
Collaborate closely with sales and trade marketing teams to align on-channel strategy and promotional activities.
Execute go-to-market strategies for new product developments and portfolio innovations.
Lead the development and management of in-store marketing tools, including POSMs and specialized product displays.
Monitor and analyze channel performance and competitor activities to recommend growth strategies.
Manage trade-related A&P budgets effectively and track the ROI on marketing investments.
Coordinate with P.R. and digital agencies to ensure integrated trade activations.
Support the commercial team in regular performance reviews and brand health check-ins.
Requirements
Degree in Marketing, Business, or a relevant field.
1–2 years of experience in trade marketing or FMCG brand management.
Strong commercial mindset with an understanding of Malaysian retail dynamics.
Excellent project management and coordination skills to handle cross-functional initiatives.
Proactive, resourceful, and passionate about driving brand visibility at the point of sale.
