Assistant Brand Manager - Oral Care
About the Company Our client is a well-established FMCG company with a market-leading presence in the personal care sector, specifically renowned for their expertise in oral hygiene. Committed to improving the quality of life for consumers through innovation and superior product quality, they own a portfolio of trusted household brands that are staples in Malaysian homes. The company fosters a collaborative culture and offers a platform for marketers to drive impactful campaigns in a competitive category.
About the Role We are looking for a driven and analytical Assistant Brand Manager to support the marketing strategies for the Oral Care division. Reporting to the Brand Manager, you will play a vital role in executing brand plans, driving consumer engagement, and ensuring the successful implementation of product initiatives. This is an excellent opportunity for a marketer with a passion for personal care to grow their career within a dynamic and fast-paced environment.
Key Responsibilities
- Assist in the development and execution of annual brand marketing plans to achieve business objectives and market share growth.
- Coordinate the end-to-end implementation of 360° marketing campaigns across ATL, BTL, and digital touchpoints.
- Work closely with external agencies (creative, media, digital, P.R.) to ensure timely and high-quality delivery of campaign materials.
- Analyze market trends, competitor activities, and consumer insights to provide actionable recommendations for brand strategy.
- Support the launch of new products (NPD) by collaborating with cross-functional teams including Sales, Supply Chain, and R&D.
- Monitor and track the A&P budget to ensure marketing spend is optimized and within allocation.
- Assist in preparing monthly business reviews and post-campaign analysis reports.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in FMCG marketing, preferably within personal care or related categories.
- Proven experience in executing brand campaigns and managing agency partners.
- Strong analytical skills with the ability to interpret data and translate it into marketing insights.
- Excellent project management and communication skills.
- Proactive, adaptable, and able to work collaboratively in a cross-functional team.
