book publicist & cultural communications manager – premodern african art.

• Assess which audiences to prioritize among art museums and institutions, collectors, premium venues and design professionals, educators and students, and engaged enthusiasts.
• Act as the Principal's strategic advisor on the Chinese cultural landscape, including longer-term opportunities with institutions, collectors and other audiences.

Book Tour and Promotion

• Schedule lectures, signings and events with mainland and Hong Kong museums, universities, art academies, bookstores and art fairs.
• Work with the publisher/distributor to broaden the book's availability in China, including leading bookstore chains, museum shops, art bookstores, and online bookstores.

Media and platforms

• Cultivate relationships with Chinese art critics, cultural journalists, book reviewers and editors to secure reviews, interviews, excerpts, and articles.
• Create and manage visually rich, educational content on WeChat, Xiaohongshu, Weibo, Zhihu, Douban and Bilibili, and with specialist outlets such as Artron.net and CAFA Art Info.
• Identify credible voices — scholars, curators, artists, collectors and cultural KOLs — whose endorsement will reach the right audiences.

Cultural translation

• Clearly distinguish the original museum-quality masterworks presented in the book from mass-market decorative souvenir carvings.
• Explain the historical significance, aesthetic variety and international art-market performance of these works in ways that resonate with Chinese readers, collectors and institutions.

skills and experience required.

• Education: Bachelor's degree or higher in Communications, Art History, Public Relations, Cultural Studies or a related field. Strong research skills and the ability to distill accurate information are essential.
• Language: Native-level Mandarin with excellent writing skills, and highly fluent English for regular communication with the Principal.
• Experience: A proven track record in media relations, digital content strategy and platform management in China. Experience in book publicity, publishing or cultural-event programming is a strong advantage.
• Industry background: Experience in the art world, museums, cultural institutions, book publishing, luxury or art-adjacent sectors is highly preferred. Familiarity with China's collector and institutional landscape is a plus.
• Intellectual agility: A demonstrated ability to communicate sensitive, complex historical topics with tact and depth.