社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
About the jobThe GTM / Brand Manager leads end-to-end planning and execution of product launches, seasonal campaigns, brand collaborations, and in-cafe brand experience programs in Japan, driving both salescontribution and brand value growth.You will work cross-functionally across brand, product, cafe, and retail priorities, translating business goals and guest insights into integrated GTM plans that span in-store, digital, social, PR, and retail touchpoints. You will combine brand judgment, creative storytelling, and data-driven decision-making to drive category growth and build long-term brand equity, while upholding our intentional brand voice and guest experience.In the Japanese market, a key part of this role is developing uniquely local brand experiences rooted in Japaneseculture and hospitality. You will also work closely with the product team to understand SKU and portfolio priorities through the dual lens of sales impact and brand value, leading strategic launches and portfolio optimization.You will partner closely with social, PR, and creative teams to ensure brand direction guides and empowers each team's autonomous execution and planning.This role is based in Tokyo and reports to the Brand Director, Japan.You will● GTM Strategy & Launches: Lead the entire GTM process for new products and campaigns — from consumer/market insights and positioning, through launch planning, channel activation, and execution, to post-launch review. Clearly measure each initiative's sales contribution and brand value impact, and apply learnings to future work● Category Growth & Portfolio Strategy: Translate annual and quarterly business priorities into actionable plans by category. Leverage sales, guest, and market insights to identify growthopportunities and drive GMV and profitability targets. Partner closely with the product team to evaluate SKU and portfolio priorities from both sales impact and brand value perspectives, and lead strategic portfolio optimization● Integrated Marketing & Communication: Build integrated plans across in-store, digital, social, PR, and retail touchpoints for seasonal programs, product launches, and brand collaborations.Shape social content and PR initiative roadmaps aligned with key brand and commercial moments● Brand Narrative & Tone Management: Lead brand storytelling and communication tone &manner in the Japanese market. Develop narratives rooted in Japanese culture and context while upholding global brand consistency, and deliver a unified brand voice across social, PR, in-store, and digital channels● Consumer Insights & Research: Lead consumer research (quantitative and qualitative) as needed to deepen understanding of guest behavior, attitudes, and needs. Translate insights into action and elevate the quality of brand and product strategy● Campaign Tracking & Performance Review: Measure and evaluate the effectiveness of campaigns and initiatives through multiple lenses: sales, engagement, and brand metrics.Through regular reviews, clarify what drove sales contribution and what built brand value, and reflect findings in subsequent initiatives● Partnerships & Creator Ecosystem: Develop and manage brand partnerships and creator collaborations that increase cultural relevance, strengthen storytelling, and drive both meaningfulguest engagement and sales contribution● Team Collaboration & Direction: Partner closely with social media, PR, and creative teams so that brand direction serves as a guiding compass for each team's autonomous execution and planning. Leverage each team's strengths to deliver a cohesive brand experience and business results
求められる経験
You are
● A proactive self-starter who turns ideas into action and takes ownership from strategy through execution.
● A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel.
● A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication.
● Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance.
● Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to our commitment to quality, intentionality, long-term brand building, and sincere hospitality
You have
● Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred.
● 5+ years of experience in GTM, product marketing, category marketing, or integrated marketing
within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle.
● Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization.
● Strong analytical skills and comfort working with sales, marketing, and operational data.
● Native level and excellent written and verbal communication skills in Japanese and business level English.
● Proficiency in various business applications including ppt, word, spreadsheet.
● Team management or mentoring experience is a plus.
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収800 ～ 1,000万円
賞与
-
雇用期間
期間の定めなし
show more
社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
About the jobThe GTM / Brand Manager leads end-to-end planning and execution of product launches, seasonal campaigns, brand collaborations, and in-cafe brand experience programs in Japan, driving both salescontribution and brand value growth.You will work cross-functionally across brand, product, cafe, and retail priorities, translating business goals and guest insights into integrated GTM plans that span in-store, digital, social, PR, and retail touchpoints. You will combine brand judgment, creative storytelling, and data-driven decision-making to drive category growth and build long-term brand equity, while upholding our intentional brand voice and guest experience.In the Japanese market, a key part of this role is developing uniquely local brand experiences rooted in Japaneseculture and hospitality. You will also work closely with the product team to understand SKU and portfolio priorities through the dual lens of sales impact and brand value, leading strategic launches and portfolio optimization.You will partner closely with social, PR, and creative teams to ensure brand direction guides and empowers each team's autonomous execution and planning.This role is based in Tokyo and reports to the Brand Director, Japan.You will● GTM Strategy & Launches: Lead the entire GTM process for new products and campaigns — from consumer/market insights and positioning, through launch planning, channel activation, and execution, to post-launch review. Clearly measure each initiative's sales contribution and brand value impact, and apply learnings to future work● Category Growth & Portfolio Strategy: Translate annual and quarterly business priorities into actionable plans by category. Leverage sales, guest, and market insights to identify growthopportunities and drive GMV and profitability targets. Partner closely with the product team to evaluate SKU and portfolio priorities from both sales impact and brand value perspectives, and lead strategic portfolio optimization● Integrated Marketing & Communication: Build integrated plans across in-store, digital, social, PR, and retail touchpoints for seasonal programs, product launches, and brand collaborations.Shape social content and PR initiative roadmaps aligned with key brand and commercial moments● Brand Narrative & Tone Management: Lead brand storytelling and communication tone &manner in the Japanese market. Develop narratives rooted in Japanese culture and context while upholding global brand consistency, and deliver a unified brand voice across social, PR, in-store, and digital channels● Consumer Insights & Research: Lead consumer research (quantitative and qualitative) as needed to deepen understanding of guest behavior, attitudes, and needs. Translate insights into action and elevate the quality of brand and product strategy● Campaign Tracking & Performance Review: Measure and evaluate the effectiveness of campaigns and initiatives through multiple lenses: sales, engagement, and brand metrics.Through regular reviews, clarify what drove sales contribution and what built brand value, and reflect findings in subsequent initiatives● Partnerships & Creator Ecosystem: Develop and manage brand partnerships and creator collaborations that increase cultural relevance, strengthen storytelling, and drive both meaningfulguest engagement and sales contribution● Team Collaboration & Direction: Partner closely with social media, PR, and creative teams so that brand direction serves as a guiding compass for each team's autonomous execution and planning. Leverage each team's strengths to deliver a cohesive brand experience and business results
求められる経験
You are
● A proactive self-starter who turns ideas into action and takes ownership from strategy through execution.
● A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel.
● A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication.
● Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance.
● Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to our commitment to quality, intentionality, long-term brand building, and sincere hospitality
You have
● Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred.
● 5+ years of experience in GTM, product marketing, category marketing, or integrated marketing
within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle.
● Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization.
● Strong analytical skills and comfort working with sales, marketing, and operational data.
● Native level and excellent written and verbal communication skills in Japanese and business level English.
● Proficiency in various business applications including ppt, word, spreadsheet.
● Team management or mentoring experience is a plus.
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収800 ～ 1,000万円
賞与
-
雇用期間
期間の定めなし
show more
