Role
Assistant Manager, Marketing (Campaigns)
Mumbai-headquartered start-up which is a payments product company and provides a comprehensive payments platform built around providing value-added services to small merchants. Mintoak is an embedded fintech platform with a modular product offering of enterprise grade solutions for SMEs The SaaS offering is designed with a completely modular tech-stack that allows Banks to deploy products/features as per their requirement on a pay-as-you-need basis. Mintoak powers a dual engagement strategy with and for merchants through its software platform.
Mission is to empower the small merchant and get them in to the digital fold. Realizing the dream of Digital India means every small merchant should be able to effortlessly accept a range of digital payments and grow their business with the help of digital tools. A comprehensive, unified, commerce enablement platform is the compelling demand from SME merchants.
primarily works with Banks (Platform-as-a-Solution (PaaS) solution) and already provides its solution to two of the largest acquirers in India. Mintoak also has international presence and powers merchant solutions for clients in the Middle East.
Job Description
Responsibilities:
- Campaign management - Plan, coordinate, and execute end-to-end mobile app marketing campaigns, ensuring timely delivery of all campaign components.
- Content development - Creation of marketing collateral, including product-related digital content, Push Notifications, Email campaigns, SMS and Social media posts, ensuring consistency and adherence to brand guidelines.
- Cross-functional collaboration - Work closely with internal teams, including marketing, design, product development, and sales, to align campaign objectives and messaging with overall business goals.
- Performance Analysis: Monitor campaign performance and analyze key metrics (MAU, Feature adoption %, Cross-sell % etc.) to measure effectiveness and ROI. Identify areas for optimization and implement data-driven strategies to improve campaign outcomes.
- Market Research: Conduct market research and competitive analysis to identify market trends, customer insights, and opportunities for innovation in marketing strategies.
Technical Skills and Experience
- 2-3 years’ experience in marketing campaign management, preferably in the Fintech or Banking industry.
- Knowledge and hands-on experience in driving campaigns for Payments, Lending, and Mobile banking apps would be good to have.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Knowledge of banking regulations and compliance requirements related to marketing and advertising.
Qualifications
Post Graduate in any field
Location
Mumbai
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