About the Client & Opportunity
I am currently partnering with an iconic, globally recognized Australian lifestyle brand celebrated for its vibrant products and design-led range. With a footprint spanning over 100 countries and major international retail stockists, their direct-to-consumer e-commerce presence across AU, US, UK, and EU markets continues to scale rapidly.
On their behalf, I am searching for a high-energy, results-obsessed Digital Performance Marketing Lead to drive user acquisition, scale multi-channel performance, and fuel global digital growth.
Reporting directly alongside the Senior E-commerce Manager, you will take full ownership of global paid channels, working with significant budgets to optimize customer acquisition costs (CAC), elevate ROAS, and future-proof channel strategy through data, testing, and creative innovation.
Key Responsibilities
- Performance Channel Ownership: Strategy, execution, and daily/weekly optimization of paid channels globally (Paid Search, Paid Social, Display, YouTube, TikTok, Affiliates).
- Budget & ROI Management: Own paid media budgets, forecasts, and KPIs (Sessions, CPA, CAC, ROAS), phasing investments to maximize revenue across AU, US, UK, and EU markets.
- Global Affiliate Program: Scale and optimize the affiliate marketing strategy, nurturing key publisher relationships in AU & US while acquiring new partners.
- Creative Collaboration: Partner closely with in-house design and content teams to brief performance-driven ad creative, running continuous feedback loops to refine creative efficiency.
- Data, Analytics & Attribution: Leverage GA4 and native reporting to track campaign health, run A/B testing, conduct brand/conversion lift studies, and refine multi-touch attribution models.
- Customer Lifetime Value (LTV): Work alongside CRM leads to attract high-intent, high-LTV customers and balance upper-funnel brand building with lower-funnel performance.
- Platform Relationships & Innovation: Manage key direct relationships with Meta, Google, and media partners, testing new tech features, ad formats, and compliance protocols.
About You
- Experience: 4+ years in a dedicated performance marketing or digital media role (in-house brand or agency background).
- Platform Mastery: Hands-on experience scaling profitable campaigns across Meta, Google/YouTube, TikTok, and Affiliate networks.
- Global Mindset: Experience or strong comfort managing multi-currency, multi-region paid media setups (AU, US, UK, EU).
- Creative-First Performance: Deep belief that creative is the single biggest performance lever; strong ability to brief and iterate platform-native ad assets.
- Analytics Sharpness: Proficient in GA4, ad platform analytics, keyword research/copywriting, and basic attribution frameworks.
- Agility & Communication: Clear communicator who can translate data into actionable commercial insights and pivot quickly to trading conditions.
What’s on Offer
- Lead performance strategy for a globally loved, design-forward Australian brand.
- Work across multi-region campaigns with high autonomy and real influence over media spend.
- Dynamic, highly creative workspace based in Sydney with competitive compensation and employee perks.
- Significant scope to innovate around new channels, tech integration, and media tactics.
How to Apply
If you are a performance-driven marketer looking to take full ownership of a growing global paid portfolio, I’d love to connect.
Please submit your CV and a summary of your recent performance achievements via the Apply link, or contact me directly for a confidential conversation.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
