Key Responsibilities
1. Marketing Strategy & Leadership
•
Own and execute the overall marketing strategy aligned with company growth, revenue, and positioning goals.
•
Build and lead a high-performing marketing team across demand generation, content, digital, events, and product marketing.
•
...
Act as a strategic partner to Sales, Product, and Leadership on GTM planning and execution.
2. Demand Generation & Revenue Impact
•
Drive qualified pipeline through inbound, outbound, ABM, and partner-led initiatives.
•
Design and optimize funnel performance across regions and segments.
3. Brand, Positioning & Thought Leadership
•
Strengthen brand positioning as a trusted authority in market intelligence and research.
•
Own messaging, value propositions, and narrative across industries and buyer personas.
•
Scale thought leadership through reports, whitepapers, webinars, PR, podcasts, and executive content.
•
Ensure consistent brand voice across all channels and geographies.
4. Content & Product Marketing
•
Oversee creation of high-quality content that supports lead generation, sales enablement, and brand credibility.
•
Own product marketing including positioning, launches, and use cases.
•
Translate complex research offerings into compelling, buyer-friendly messaging.
5. Digital, Performance & Growth Marketing
•
Own digital marketing strategy across, paid media, email, marketing automation, and website optimization.
•
Use experimentation and analytics to continuously improve CAC, conversion rates, and ROI.
•
Leverage marketing technology and automation to scale efficiently.
6. Budgeting, Analytics & Governance
•
Own the marketing budget and ensure strong ROI across initiatives.
•
Define and track KPIs, dashboards, and performance reviews.
•
Bring rigor to planning, execution, and post-campaign analysis.
Ideal Candidate Profile
Experience
•
10–15+ years of B2B marketing experience, with at least 4–6 years in a leadership role.
•
Strong experience in B2B services, SaaS, data, research, or knowledge-driven businesses.
•
Proven track record of driving pipeline and revenue, not just brand metrics.
•
Experience working with global markets (US, Europe, APAC preferred).
Skills & Capabilities
•
Deep understanding of B2B buying journeys and complex sales cycles.
•
Strong strategic thinking combined with hands-on execution capability.
•
Excellent stakeholder management and cross-functional leadership.
•
High comfort with data, dashboards, and ROI measurement.
experience
25show more
Key Responsibilities
1. Marketing Strategy & Leadership
•
Own and execute the overall marketing strategy aligned with company growth, revenue, and positioning goals.
•
Build and lead a high-performing marketing team across demand generation, content, digital, events, and product marketing.
•
Act as a strategic partner to Sales, Product, and Leadership on GTM planning and execution.
2. Demand Generation & Revenue Impact
•
Drive qualified pipeline through inbound, outbound, ABM, and partner-led initiatives.
•
Design and optimize funnel performance across regions and segments.
3. Brand, Positioning & Thought Leadership
•
Strengthen brand positioning as a trusted authority in market intelligence and research.
•
Own messaging, value propositions, and narrative across industries and buyer personas.
•
Scale thought leadership through reports, whitepapers, webinars, PR, podcasts, and executive content.
•
Ensure consistent brand voice across all channels and geographies.
4. Content & Product Marketing
•
Oversee creation of high-quality content that supports lead generation, sales enablement, and brand credibility.
...
•
Own product marketing including positioning, launches, and use cases.
•
Translate complex research offerings into compelling, buyer-friendly messaging.
5. Digital, Performance & Growth Marketing
•
Own digital marketing strategy across, paid media, email, marketing automation, and website optimization.
•
Use experimentation and analytics to continuously improve CAC, conversion rates, and ROI.
•
Leverage marketing technology and automation to scale efficiently.
6. Budgeting, Analytics & Governance
•
Own the marketing budget and ensure strong ROI across initiatives.
•
Define and track KPIs, dashboards, and performance reviews.
•
Bring rigor to planning, execution, and post-campaign analysis.
Ideal Candidate Profile
Experience
•
10–15+ years of B2B marketing experience, with at least 4–6 years in a leadership role.
•
Strong experience in B2B services, SaaS, data, research, or knowledge-driven businesses.
•
Proven track record of driving pipeline and revenue, not just brand metrics.
•
Experience working with global markets (US, Europe, APAC preferred).
Skills & Capabilities
•
Deep understanding of B2B buying journeys and complex sales cycles.
•
Strong strategic thinking combined with hands-on execution capability.
•
Excellent stakeholder management and cross-functional leadership.
•
High comfort with data, dashboards, and ROI measurement.
experience
25show more
