Your New Position:
This high-accountability role is designed for a commercial leader who can blend performance execution with creative sensibility. The Head of Digital will own and scale the DTC ecommerce business, evolving digital strategy from a "performance-only" focus into a broader growth engine that supports the entire brand across all channels.
The successful candidate will serve as the clear owner of the ecommerce P&L, paid media, CRM, onsite conversion, and profitability. They will partner closely with the CGO, CEO, and Brand teams to ensure digital initiatives align with the company's strategic direction.
Key Responsibilities:
- Owns the ecommerce P&L end-to-end, including revenue, margin, CAC, and contribution margin.
- Builds and executes weekly and monthly forecasting, trading cadences, and performance reporting.
- Drives profitability through sophisticated pricing, promotions, AOV strategies, and offer architecture.
- Leads annual budget planning for ecommerce and digital channel investments.
- Sets the strategy and oversees execution across Meta, TikTok, and Google (Search, Shopping, and YouTube).
- Implements a rigorous testing system for creative, audiences, and landing pages with clear learning agendas.
- Strengthens measurement frameworks through clean attribution, lift testing, and blended metrics.
- Manages in-house media buying resources or agencies to ensure world-class output.
- Directs Klaviyo strategy across campaigns, flows, segmentation, and deliverability.
- Builds a lifecycle engine focused on improving repeat purchase rates, LTV, and subscription outcomes.
- Oversees onsite capture, quizzes, and sign-up flows to optimise customer journeys.
- Owns the Shopify roadmap, including site merchandising, bundles, and checkout optimisation.
- Leads the CRO testing program using A/B tests, heatmaps, and funnel analysis.
- Partners with development and design resources to ship site improvements rapidly.
Essential Experience
- At least 8+ years in digital or ecommerce growth, with a minimum of 3 years leading a team.
- Proven ownership of an ecommerce P&L, forecasting, and profitability levers.
- Deep, hands-on proficiency in Meta Ads, TikTok Ads, and Google Ads.
- Strong working mastery of Shopify and Klaviyo.
- Demonstrated ability to scale spend while managing blended efficiency and margin outcomes.
- Direct experience in high-velocity DTC sectors such as supplements, FMCG, or functional beverages.
- Advanced analytic mindset, specifically in cohort analysis, LTV modelling, and incrementality.
- Strong creative judgement with the ability to direct high-performing copy and briefs.
- A fast, structured operator who priorities high-leverage work.
- A leader capable of setting standards and driving accountability without drama.
- An expert stakeholder manager confident in partnering with executive leadership.
Your next step
If you're interested in this role, click 'apply now'
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
