Are you a seasoned marketing professional with a passion for B2B and technical markets? Do you have a knack for developing and executing impactful marketing strategies that drive brand awareness and customer engagement? If so, we have an exciting opportunity for you to join our team as a Senior Marketing & Communications Manager.
Responsibilities:- Develop and implement comprehensive marketing strategies to increase customer engagement, build brand awareness through strategic marketing plans, and execute advertising campaigns.
- Manage various marketing channels, social media platforms, and publications to effectively reach target audiences.
- Collaborate closely with design agencies and graphic designers to create compelling marketing tools.
- Liaise with designers and photographers to produce marketing materials for brochures, sample boxes, social media campaigns, promotional videos, and more.
- Develop and execute integrated marketing communication strategies across digital, social media, print, and event channels.
- Partner with the global marketing team to organize online marketing materials, including online posts, customer e-blasts, and online campaign assets.
- Decide on the appropriate social media posts for different platforms.
- Organize customer survey questionnaires and feedback forms to understand client needs, working with the global marketing team to conduct global surveys every two years.
- Participate in major trade shows and exhibitions to ensure brand presence and monitor competitor activities.
- Attend various trade shows and exhibitions within the pharma industry to stay informed about new industry trends, reach new audiences, market goods, and share expertise.
- Conduct technical seminars and conferences for existing customers, focusing on the company's future plans.
- Collaborate with sales and quality teams to organize customer training programs, educating customers about product technicalities.
- Manage media relations and public relations activities.
- Craft compelling content for press releases, articles, newsletters, and other communications.
- Ensure consistency in branding and visual communication across all marketing efforts.
- Promote internal events by posting a monthly newsletter circulated to all employees locally and globally.
- Manage market research and support product management and business development teams.
- Analyze marketing performance metrics and provide data-driven insights to refine strategies.
- 10 to 15 years of experience in marketing.
- Experience in manufacturing, with a strong focus on offline marketing, is preferred.
- In-depth understanding of offline marketing, brand promotion, and vendor management.
- Proven experience successfully managing offline marketing campaigns.
- Familiarity with international markets, particularly in export-driven industries.
- Excellent written and verbal communication skills.
- Ability to analyze data and deliver insights-driven strategies.
- Willingness to learn and adapt to new marketing tools and techniques.
- Basic knowledge in branding & visual communication.
- Substantial experience in marketing communication for automotive or industrial applications, with a focus on B2B and technical markets.
- Experience in analytics and performance measurement is preferred.
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If you are a strategic thinker with a proven track record in B2B marketing and a passion for driving brand success, we encourage you to apply. Join us and make a significant impact on our brand's growth.
