marketing operations.

• Supporting the management and maintenance of our lead scoring and lifecycle models, and making updates where necessary
• Managing and maintaining our segmentation to ensure both reporting and personalization can be leveraged by our marketers
• Maintaining and updating our global marketing smart lists
• Managing and maintaining the programs, channels and tags, ensuring they continuously align to our marketing efforts
• Setting up, testing and maintaining our third-party integrations, including troubleshooting any sync or data errors
• Creating and updating global web forms whilst collaborating with the Web team for testing and deployment
• Developing and maintaining program templates (playbooks) for the Marketing Automation team to leverage when building out campaigns
• Collaborating with the Digital & Marketing Sciences function, as well as working directly and independently with stakeholders across Demand Gen, Sales Operations, Salesforce Admins and IT
• Creating and updating documentation for all core Marketing Automation & Operations initiatives, ensuring our teams have a reference point for a high level understanding, and can drill-down into the specifics if required
• Ensure that all relevant data points are captured during marketing execution to properly track ROI

Experience

• 4+ years of Marketo experience (Marketo Certified Expert preferred)
  *Please note that Marketo experience which is limited to program and campaign setup, email creation/execution or reporting will not be adequate for this role*
• Understanding and application of Marketo-specific functionality (such as tokens and complex logic associated with triggers and filters)
• Comprehensive experience setting up and/or managing marketing operations initiatives including
  - Lead Scoring
  - Lifecycle
  - Data Hygiene & Standardization etc.
• Experience setting up third-party integrations through Launchpoint or Custom API Integrations
• Understanding of Salesforce, such as its core functionality and the lead, contact and campaign objects
• HTML experience preferred, but not required, though a general understanding of the basics is required
• Experience using ABM platforms like Demandbase and leveraging automation functionality is a plus
• Experience managing projects, with a knowledge of how to use project management and collaboration tools (such as Asana) required
• Experience with training and/or documenting processes and workflows preferred

experience