national sales manager otc.

We are seeking a seasoned National OTC Sales Leader to drive national strategy, scale distribution, and accelerate revenue growth for our fast-growing OTC portfolio. This is a high-impact leadership role requiring strong trade understanding, FMCG/OTC depth, and hands-on field execution experience.

To drive sales, distribution expansion, brand visibility, and prescription-free recommendation of OTC products through a robust trade network and high-performing field force.

• Volume & Revenue Growth

  • Achieve monthly, quarterly, and annual sales targets
  • Drive strong secondary sales from chemists & retailers
  • Expand presence across GT, MT, and other trade channels

• Distribution & Market Expansion

  • Appoint and manage stockists / super stockists
  • Improve numeric & weighted distribution
  • Ensure strong product availability and shelf visibility

• Trade Marketing & Retail Visibility

  • Execute in-shop branding (posters, danglers, shelf strips)
  • Design chemist schemes & retailer incentive programs
  • Ensure planogram compliance and visibility standards

• Field Force Leadership

  • Lead, mentor & scale the OTC sales team nationally
  • Set beat plans, productivity benchmarks & performance targets
  • Conduct joint field work & structured performance reviews

• Brand Building & Consumer Activation

  • Collaborate with marketing on brand campaigns
  • Drive consumer awareness initiatives
  • Lead sampling & activation programs
  • Ensure strong brand messaging at point of sale

• Market Intelligence & Competition Tracking

  • Monitor competitor brands, pricing, claims & schemes
  • Capture chemist & consumer insights
  • Share actionable feedback with leadership & marketing teams

• Compliance & Governance

  • Ensure adherence to drug & advertising regulations
  • Maintain ethical trade practices
  • Follow internal SOPs and reporting systems

• Sales target achievement (%)
• Outlet coverage & distribution expansion
• Stock availability & rotation
• Retail visibility score
• Team productivity & retention

Please submit your resume and cover letter to {{}}

experience