Performance Marketing Manager - Ecommerce
Location: Petaling Jaya, Malaysia
Employment Type: Full-time
About the Company
Our client is a fast-growing e-commerce retail company specializing in lifestyle and consumer products. Driven by data and digital innovation, the organization combines strong performance marketing with customer-centric retail strategies to power continuous brand growth.
About the Role
We are seeking an analytical and hands-on Performance Marketing Manager - Ecommerce to lead daily paid media operations across key digital channels. In this role, you will build and optimize performance marketing campaigns across Meta, Google, and TikTok, drive acquisition, manage multi-channel media budgets, and collaborate cross-functionally to turn digital traffic into revenue.
Key Responsibilities
- Plan, build, and launch paid performance campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads.
- Manage daily budget pacing, allocation, and budget shifts across channels and target regions based on real-time performance data.
- Optimize campaigns continuously to lower cost per acquisition (CAC) and improve overall return on ad spend (ROAS).
- Brief creative assets and test variations with the design team, including audiences, creative hooks, formats, and promotional offers.
- Plan and align paid media campaigns around seasonal peaks and new product launches.
- Manage ad campaigns on TikTok Shop to drive marketplace traffic and sales, coordinating with content creators and affiliate partners.
- Support non-paid growth initiatives across SEO, content, email/CRM, affiliate, and strategic partnership channels.
- Execute email and automated CRM flows in coordination with the broader e-commerce team.
- Maintain tracking accuracy, attribution models, and UTM discipline across all marketing channels.
- Build performance dashboards using GA4, ad platforms, and Shopify analytics to report weekly on traffic, spend, CAC, and ROAS.
- Collaborate with e-commerce and Conversion Rate Optimization (CRO) teams on landing page experience to maximize conversion rates for paid traffic.
Requirements
- 3 to 5 years of hands-on experience managing paid media campaigns for e-commerce or DTC brands.
- Strong expertise in Meta Ads and Google Ads (Search, Shopping, Performance Max).
- Proven track record of managing monthly paid budgets in the six-figure range while improving CAC and ROAS.
- Proficiency with GA4, ad platform reporting tools, Shopify analytics, and custom performance dashboard creation.
- Solid understanding of the full e-commerce marketing funnel and user journeys.
- Hands-on exposure to non-paid marketing channels including SEO, CRM/email, and affiliate programs.
- Excellent communication skills with the ability to explain technical marketing data clearly to non-technical stakeholders.
- Meticulous attention to detail regarding tracking, attribution, and budget pacing.
- Bonus: Experience in TikTok Ads, TikTok Shop, or fast-moving e-commerce categories (e.g., gifting, F&B, beauty).
