. SEO Strategy & Execution
SEO Planning & Growth
Own the end-to-end SEO strategy (technical, on-page, off-page)
Build keyword and content strategies aligned with business goals
Drive organic traffic for:
Website
Landing pages
Blogs
Program & course pages
Focus on high-intent keywords (parents, schools, students, decision-makers)On-Page & Technical SEO
...
job details
job details
Optimize:
Website structure, URLs, meta tags, headers
Page speed, Core Web Vitals, mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl, index, and performance issuesContent & SEO Integration
Collaborate with content team to:
Optimize blogs, pages, and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings, traffic, and conversionsOff-Page SEO
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies2. Marketing Automation & Workflows
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms, landing pages)
Lead scoring & segmentation
Email / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit → lead → nurture → conversionTools & Integrations
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website, CRM, ads, and analytics systemsReporting & Optimization
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy3. Analytics & Performance Tracking
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insightsSkills RequiredSEO Skills (Must-Have)
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categoriesAutomation & Tech Skills
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnelsData & Process Thinking
Strong analytical mindset
Comfortable working with metrics, dashboards, and funnels
Ability to simplify complex workflows into scalable systemsQualifications
Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
Certifications in SEO / Digital Marketing / Automation tools are a plusExperience Required
5–7 years of experience in SEO, Growth Marketing, or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech, Education, SaaS, or D2C brands preferred
show moreWebsite structure, URLs, meta tags, headers
Page speed, Core Web Vitals, mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl, index, and performance issuesContent & SEO Integration
Collaborate with content team to:
Optimize blogs, pages, and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings, traffic, and conversionsOff-Page SEO
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies2. Marketing Automation & Workflows
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms, landing pages)
Lead scoring & segmentation
Email / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit → lead → nurture → conversionTools & Integrations
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website, CRM, ads, and analytics systemsReporting & Optimization
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy3. Analytics & Performance Tracking
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insightsSkills RequiredSEO Skills (Must-Have)
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categoriesAutomation & Tech Skills
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnelsData & Process Thinking
Strong analytical mindset
Comfortable working with metrics, dashboards, and funnels
Ability to simplify complex workflows into scalable systemsQualifications
Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
Certifications in SEO / Digital Marketing / Automation tools are a plusExperience Required
5–7 years of experience in SEO, Growth Marketing, or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech, Education, SaaS, or D2C brands preferred
experience
4
. SEO Strategy & Execution
SEO Planning & Growth
Own the end-to-end SEO strategy (technical, on-page, off-page)
Build keyword and content strategies aligned with business goals
Drive organic traffic for:
Website
Landing pages
Blogs
Program & course pages
Focus on high-intent keywords (parents, schools, students, decision-makers)On-Page & Technical SEO
Optimize:
Website structure, URLs, meta tags, headers
Page speed, Core Web Vitals, mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl, index, and performance issuesContent & SEO Integration
Collaborate with content team to:
Optimize blogs, pages, and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings, traffic, and conversionsOff-Page SEO
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies2. Marketing Automation & Workflows
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms, landing pages) ...
SEO Planning & Growth
Own the end-to-end SEO strategy (technical, on-page, off-page)
Build keyword and content strategies aligned with business goals
Drive organic traffic for:
Website
Landing pages
Blogs
Program & course pages
Focus on high-intent keywords (parents, schools, students, decision-makers)On-Page & Technical SEO
Optimize:
Website structure, URLs, meta tags, headers
Page speed, Core Web Vitals, mobile responsiveness
Conduct regular technical SEO audits
Work with developers to fix crawl, index, and performance issuesContent & SEO Integration
Collaborate with content team to:
Optimize blogs, pages, and long-form content
Build internal linking structures
Ensure content is SEO-friendly but human-first
Track keyword rankings, traffic, and conversionsOff-Page SEO
Plan and execute ethical link-building strategies
Identify backlink opportunities via:
PR
Guest posts
Partnerships
Monitor backlink health and competitor strategies2. Marketing Automation & Workflows
Lead & Funnel Automation
Design and implement automation workflows for:
Lead capture (forms, landing pages) ...
Lead scoring & segmentation
Email / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit → lead → nurture → conversionTools & Integrations
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website, CRM, ads, and analytics systemsReporting & Optimization
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy3. Analytics & Performance Tracking
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insightsSkills RequiredSEO Skills (Must-Have)
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categoriesAutomation & Tech Skills
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnelsData & Process Thinking
Strong analytical mindset
Comfortable working with metrics, dashboards, and funnels
Ability to simplify complex workflows into scalable systemsQualifications
Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
Certifications in SEO / Digital Marketing / Automation tools are a plusExperience Required
5–7 years of experience in SEO, Growth Marketing, or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech, Education, SaaS, or D2C brands preferred
show moreEmail / WhatsApp / CRM follow-ups
Automate user journeys from:
First visit → lead → nurture → conversionTools & Integrations
Set up and manage automation using tools like:
HubSpot / Zoho / Salesforce (CRM)
Zapier / Make
Email marketing tools
WhatsApp automation platforms
Integrate website, CRM, ads, and analytics systemsReporting & Optimization
Automate dashboards for:
SEO performance
Lead funnel metrics
Conversion tracking
Reduce manual reporting using automated data pipelines
Continuously optimize workflows for speed and accuracy3. Analytics & Performance Tracking
Track and analyze:
Organic traffic growth
Keyword performance
Conversion rates
Funnel drop-offs
Use insights to improve SEO strategy and automation flows
Support leadership with data-backed growth insightsSkills RequiredSEO Skills (Must-Have)
Strong understanding of:
Technical SEO
On-page & off-page SEO
Keyword research & content optimization
Hands-on experience with tools like:
Google Search Console
Google Analytics (GA4)
Ahrefs / SEMrush / Screaming Frog
Ability to rank pages in competitive categoriesAutomation & Tech Skills
Experience with marketing automation & CRM workflows
Strong hands-on knowledge of:
Zapier / Make
CRM automation
Form-to-CRM integrations
Ability to design end-to-end automated funnelsData & Process Thinking
Strong analytical mindset
Comfortable working with metrics, dashboards, and funnels
Ability to simplify complex workflows into scalable systemsQualifications
Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
Certifications in SEO / Digital Marketing / Automation tools are a plusExperience Required
5–7 years of experience in SEO, Growth Marketing, or Automation
Proven experience driving organic traffic growth at scale
Experience working in EdTech, Education, SaaS, or D2C brands preferred
experience
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