sr. product manager.

In this role, you will be instrumental in identifying market opportunities and turning customer insights into actionable priorities. You will manage a sophisticated digital marketing ecosystem that connects customers and communities through authentic, data-driven, and meaningful engagement.


Advantages
• Industry-Leading Scale: Drive digital strategy for one of Canada’s most recognizable retail brands, impacting millions of customer touchpoints.
• Cutting-Edge Tech Stack: Lead the integration of emerging AI technologies into social platforms to stay ahead of market trends.
• End-to-End Product Ownership: Move beyond simple execution to define the long-term vision, strategy, and roadmap from concept to market launch.
• High-Visibility Influence: Partner directly with senior leadership across Engineering, Marketing, Legal, and Privacy departments.
• Innovative Project Scope: Manage unique "Local Social" products that empower individual store-level engagement alongside global creator and affiliate platforms.
• Collaborative Culture: Work within a sophisticated matrixed organization that values data-driven decision-making and cross-functional synergy.

Responsibilities
• Vision and Strategy: Define the long-term vision and strategy for digital marketing products across Search (Google SEM), Social platforms, Programmatic (Google Display, YouTube, OLV), Affiliate networks, and Digital Flyer.
• Roadmap Management: Own and manage product roadmaps and feature backlogs, including stack-ranking initiatives across all channels to ensure maximal value delivery.
• Requirements and Analysis: Gather and document requirements while analyzing customer and product data to inform development cycles and priorities.
• KPI and Success Tracking: Set objectives and key performance indicators (KPIs), tracking adoption rates and ROI across all digital marketing initiatives.
• Cross-Functional Collaboration: Partner with engineering, marketing, privacy, and legal teams to deliver integrated solutions and drive innovation.
• Innovation Leadership: Manage the adoption and integration of new and emerging AI technologies into the marketing ecosystem.
•Stakeholder Engagement: Act as a primary point of contact for digital marketing technology, conveying complex topics across technical and business audiences.

Qualifications
• Experience: At least 5 years of product management experience, preferably in digital marketing, including Search, Social commerce, Programmatic advertising, or Affiliate marketing.
• Education: Bachelor’s degree required; MBA or advanced degree is preferred.
• Technical Proficiency: Strong understanding of digital marketing ecosystems and proficiency in Agile methodologies, including backlog management and iterative development.
• Analytical Skills: Strong problem-solving abilities with a comfort for data-driven decision-making and performance metrics.
• Leadership and Communication: Exceptional communication skills with a proven track record of launching platform products from concept to market in a large matrixed organization.
• Collaboration: Demonstrated ability to thrive in fast-paced environments while collaborating across diverse internal and external teams.

Summary
Ready to drive the future of digital storytelling and marketing technology? If you are a strategic thinker with a passion for building scalable digital platforms, we encourage you to submit your resume and cover letter today!

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.