- Network Management & Expansion: Identify, recruit, and onboard new distributors and retailers to expand market coverage and ensure a robust distribution setup.
- Secondary Sales Achievement: Drive "sell-out" targets from distributors to the end customers, not just the "primary" sale to the distributor itself.
- Relationship Building: Cultivate and maintain strong relationships with channel partners (distributors, stockists) and end-users (mechanics, industrial clients, retail outlets).
- Demand Generation: Plan and execute local promotional activities, mechanic loyalty programs, and workshops to create brand awareness and demand in the market.
- Training & Support: Provide product knowledge and process training to the distributor's sales team and the network staff (e.g., at petrol stations).
- Market Intelligence: Monitor and analyze competitor activities, market trends, pricing strategies, and new product developments, reporting insights to the head office for strategic planning.
- Reporting & Administration: Prepare and maintain accurate daily, weekly, and monthly sales reports, sales forecasts, and track performance against targets using CRM or ERP systems.
- Logistics Coordination: Coordinate with the logistics team to ensure timely product availability and manage stock levels at distributor/depot locations.
- Payment Collection & Credit Control: Ensure timely payment collection from distributors and manage credit limits effectively.
- Customer Service & Issue Resolution: Handle customer complaints and product-related queries, often providing technical support or coordinating with the technical team for resolution.