Trade Marketing Executive
Location: Kuala Lumpur, Malaysia
Employment Type: Full-time
About the Company
Our client is a global FMCG MNC and market leader in the Food FMCG Industry. Renowned for its product quality and continuous innovation, the company holds a strong commercial presence across regional and global markets. They offer a dynamic environment dedicated to nurturing talent and developing future commercial leaders.
About the Role
As a Trade Marketing Executive, you will be responsible for translating brand strategies into effective channel plans, driving in-store visibility, and optimizing trade promotions across modern and traditional trade channels.
Key Responsibilities
- Support the development and execution of channel-specific trade marketing plans across modern and traditional trade channels.
- Coordinate in-store marketing tools, Point-of-Sale Materials (POSMs), promotional activations, and display executions.
- Work closely with sales and commercial teams to align brand priorities with go-to-market strategies.
- Analyze sales performance, trade spend efficiency, and channel data to generate optimization insights.
- Assist in managing trade event activations and external partners, including agency P.R. and vendor logistics.
Requirements
- Bachelor’s Degree in Business Administration, Marketing, Commerce, or a related discipline.
- 1 to 3 years of experience in trade marketing, channel management, or sales operations within FMCG.
- Strong interest in retail dynamics and commercial execution.
- Analytical mindset with strong proficiency in Excel and sales data review.
- Strong interpersonal, organizational, and coordination abilities.
