trade marketing manager _ fmcg snacks.

Key Responsibilities *

• Lead the development and execution of annual trade marketing plans and channel-specific strategies.

• Collaborate closely with sales and brand teams to align on-channel strategy, promotions, and go-to-market execution.

• Manage and track the effectiveness of A&P budget allocations for trade activities to ensure cost efficiency and high ROI.

• Oversee the development of in-store marketing tools, including POSMs, product displays, and promotional materials.

• Monitor and analyze sales data, competitor activities, and consumer insights to generate actionable growth strategies.

• Coordinate with internal stakeholders and external agencies to ensure the timely rollout of marketing activities and P.R. initiatives.

• Lead regular performance reviews and post-mortem reports for campaigns to provide recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a relevant field.

• Minimum 6-8 years of experience in FMCG trade marketing, preferably within the food or beverage category.

• Strong commercial mindset with a proven track record in leading successful channel activations and product launches.

• Excellent analytical, stakeholder management, and project coordination abilities.

• Strong understanding of Malaysian retail dynamics and consumer behavior.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint, for data-driven strategy development

• A proactive and resourceful mindset with a passion for driving brand growth in a competitive category.