About the Role
We are seeking an experienced and visionary Senior Manager of Visual Merchandising to serve as our National VM Team Leader. In this critical role, you will be the driving force behind our brand's in-store visual identity across the country, leading a dedicated national VM team responsible for the end-to-end planning and execution of visual strategies.
Reporting to the Associate Director of Retail Marketing, you will sit within a comprehensive department matrix that encompasses Visual Merchandising , Retail Marketing, Store Design, and Project Management. You will play a pivotal role in ensuring that our rapid retail expansion is supported by premium, highly impactful visual presentations that elevate the consumer journey.
Responsibilities
National VM Strategy & Execution
Lead the development and execution of comprehensive, nationwide visual merchandising strategies, ensuring a seamless loop from seasonal conceptualization to flawless in-store execution.
Tailor and deploy differentiated VM guidelines and display strategies.
Store Expansion & Channel Management
Spearhead visual merchandising support for the brand's aggressive nationwide store expansion, establishing premium visual standards for all new openings.
Oversee the visual operations and localized spatial arrangements for large-format retail spaces and regional flagship stores, ensuring maximum commercial and aesthetic impact.
Team Leadership & Development
Manage, mentor, and develop a dedicated national VM team, elevating their professional capabilities in spatial planning, styling, and daily on-site execution.
Optimize team workflows and resource allocation to ensure high-quality visual deliverables amidst a fast-paced environment of continuous new store openings.
Cross-Functional Collaboration
Partner closely with Retail Marketing, Store Design, and Project Management teams to ensure that in-store visual presentations, spatial layouts, and marketing campaigns are highly unified.
Coordinate cross-departmental resources to ensure successful new store launches and the smooth national rollout of major seasonal product campaigns.
What We Offer
High-Growth Platform: Be at the forefront of a legendary sports brand's historic transition into a full-category lifestyle powerhouse.
National Leadership Opportunity: Take the helm of a dedicated professional team and shape the visual direction for an expanding national retail network.
Broad Scope: Manage cross-regional, multi-channel visual merchandising initiatives at a significant scale.
Qualifications
Key Requirements
Extensive professional experience in visual merchandising within the sports, fashion, or lifestyle industries.
Demonstrated leadership experience with a proven track record of successfully managing and developing a national or large-regional VM team.
Significant experience overseeing visual strategies and spatial planning for large-format retail spaces or regional flagship stores.
Strong understanding of the visual and operational nuances between direct retail and wholesale channels.
Preferred Background
Exceptional execution capabilities, able to adapt to rapid retail expansion and manage multiple store opening projects simultaneously.
Outstanding cross-functional communication skills, with the ability to collaborate effectively with design, construction, and marketing teams.
A sharp business acumen, capable of balancing premium aesthetic standards with aggressive commercial and inventory-driving targets.
