leverage technology to create the best talent experience

More than ever, technology plays an important role in the talent experience and employer brand building. With the pandemic causing far-reaching disruptions to every touchpoint in the talent journey, especially to labor scarcity, organizations must assess how tools and innovation can help them mitigate the workforce challenges brought on by the crisis.

To do this, companies must shift their employer brand strategy. Viewing technology as an enabler – not as a substitute – for people should be top of mind. This approach can lead to your company actually create a more authentic and connected relationship with job seekers. In fact, many employers use technology to enable — and, ultimately improve — their brand and talent acquisition strategies. Of course, there are some best practices to keep in mind.

Let's take a look at a few of the many ways employers can use technology to enable their brand and talent acquisition strategy, and let's also take a look at some of the best practices in the industry.

how does technology improve the talent acquisition experience?

see our Randstad Employer Brand Research center

The talent acquisition experience is improved greatly by the presence of technology. Not only for recruiters but for talent as well. So how, specifically, does technology help?

  1. It enables employers to look at things from the employee's experience. Gone are the days when employees were simply "cogs in the wheel" for big companies. Today's employers understand that to cultivate loyalty -- to keep good employees for a long time -- you have to keep them happy. And no, offering them a generous compensation package isn't enough. By deploying technology to understand the employee experience, using intuitive self-service interfaces, employers can understand exceptions that will always ultimately arise when dealing with complexity, change, and people.
  2. It enables employers to customize the talent experience. By defining the candidate journey, companies can leverage technology to better match job seekers to the kind of role and job attribute. In today’s environment where remote work is a highly sought-after benefit, companies can expand their reach using innovative tools and market data to reach active and passive candidates around the world. 
  3. It allows you to improve your employee-employer relationship. Today's employees want a personalized experience with their bosses -- they don't want their boss to appear distant and removed from their everyday concerns as well as the concerns of the company. While we understand that, as a boss, you can't be involved with your employees every day, having technology that helps you communicate with your employees better will go a long way in improving the company culture, cultivating loyalty, and improving productivity.

These are just a few of the many ways that technology can work in tandem with companies to improve the overall employee experience. The good news is, this technology will also improve the employer experience as well.

talent acquisition vs. company culture

Improving talent acquisition, as a whole, will only improve the number of employees in your organization. So what are you doing within that process of talent acquisition to improve your company culture? What strategies are working best for you?

It's not enough to just hire someone who is talented and/or intelligent. You have to hire someone who is complementary to the company culture or — better yet — who improves the company culture.

By taking a holistic approach to the hiring process, you can ensure that you not only get the best of the best but that you also make your company one that great employees want to work for.

using today's technology to your advantage

There are countless ways you can use the technology already at your disposal to your company's advantage. For example:

  • Use big data to your advantage. LinkedIn is one of the few companies that allows you to cull the data you receive to market yourself appropriately to a select group of people using the parameters that you wish.
  • Encourage your employees to share their experiences. If you know, for example, that the vast majority of your employees are happy with their job experiences, encourage them to share them online. The more people see how happy your current employees are, the more likely they are to apply to work for you when you open up your recruitment process.
  • Build your network. The old phrase "Your network is your net worth" is still relevant today. And, thanks to social media, it's become easier than ever to connect with other big companies to not only endorse you and your brand, but to also assist in the hiring process.
  • Consider investing in talent management software. This type of software will help you build an incomparable database of talented, qualified applicants that you can immediately refer to whenever you need to hire someone new.
  • By utilizing innovative thinking and new tools to deliver a great recruitment experience for talent that’s efficient and cost-effective for you, you can create a robust pool of talent that can deliver what you need, when you need it.


Do you want to learn more about how to build an attractive employer brand? Download the 2021 Randstad Employer Brand Research report here.