Job Summary: We are looking for a Brand Communication Manager to lead communication initiatives for our medical division, with a strong focus on building credibility through healthcare professionals and driving consumer education. This role will work closely with doctors, hospitals, and healthcare institutions to promote our nutraceutical portfolio. Key Responsibilities
- Develop and execute brand communication strategies aligned with medical marketing objectives and company goals
- Build and manage strong relationships with doctors, nutritionists, and hospital stakeholders.
- Drive consumer education initiatives through hospitals, clinics, and healthcare platforms.
- Plan and execute sampling activities, health camps, and on-ground activation programs in collaboration with medical partners.
- Design scientifically backed communication materials in coordination with medical and regulatory teams.
- Ensure all communication is compliant with healthcare guidelines and industry regulations.
- Collaborate with sales teams to support doctor engagement programs and institutional tie-ups.
- Lead awareness campaigns for Pocari Sweat targeting specific health needs.
- Work closely with digital and brand teams to amplify medical messaging across channels
- Monitor program effectiveness and generate insights for continuous improvement.
- Identify customer needs and societal needs and determine how we can meet these needs and contribute to our customers and society. Follow company strategy and timeline
- Collaborate with cross-functional teams to create and implement marketing campaigns across various channels, including digital, social media, print, events and consumer relationship.
- Analyze marketing data (e.g., sales reports, social media analytics) to measure campaign effectiveness and optimize strategies.
- Understand the brand guidelines and oversee the production of marketing materials, such as brochures, videos, and website content. Other collaterals.
- Lead and mentor a team of professionals, providing guidance and support to achieve departmental goals.
- Identify opportunities for partnerships and sponsorships to enhance brand visibility and reach new audiences. Involve influencers and discuss the strategy.
- Visit the sales and consumption sites to investigate why consumers buy and use the product, and to understand the challenges and opportunities.
- When product sales are feasible at hospitals or clinics, collaborate with the sales team to drive business expansion.
Key Requirements
- PHD, Master’s degree, Bachelor’s degree in Life Sciences, Pharmacy, Nutrition, Marketing, or related field.
- 5 –10+ years of experience in brand communication, medical marketing, or healthcare marketing.
- Proven experience working with doctors, hospitals, and healthcare institutions.
- Exposure to nutraceuticals, health drinks, hydration beverages, or FMCG healthcare categories.
- Strong understanding of consumer education and patient engagement initiatives.
- Experience in planning and executing on-ground activations and sampling campaigns.
- Excellent communication, presentation, and stakeholder management skills.
Key Competencies
- Strategic Thinking
- Strategic Communication
- Stakeholder Management
- Execution Excellence
- Scientific Orientation
- Consumer-Centric Thinking
- Leadership & Team Management
Preferred Skills
- Ability to translate scientific information into simple, consumer-friendly communication.
- Experience in managing medical KOLs (Key Opinion Leaders).
- Familiarity with regulatory and compliance requirements in healthcare communication.
Industry Knowledge:
- In-depth understanding of the healthcare and medical sectors, including medical devices, pharmaceuticals, or healthcare services.
- Knowledge of trends in digital health, telemedicine, and medical technologies is beneficial
experience
10
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