summary

kuala lumpur, wilayah persekutuan
RM8,000 - RM10,000 per month
permanent
full-time

job category
advertising, marketing & public relations

job details

About the Company
Our client is a leading global player in the consumer health and personal care industry, known for delivering high-quality and scientifically backed products. With a strong presence in Malaysia and regional markets, the company is committed to promoting wellness and healthy living through its diverse portfolio. They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking.

About the Role ...

We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of established consumer products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth in a highly competitive category. You will be responsible for leading brand growth and working closely with cross-functional teams to ensure marketing excellence.

Key Responsibilities

Lead brand planning and execution across ATL, BTL, digital, and in-store channels to build brand love.

Manage the full lifecycle of New Product Development (NPD) and portfolio innovation, including launch strategies and go-to-market execution.
Develop strong brand positioning based on deep consumer insights, market trends, and competitor analysis.
Monitor brand performance, generate business reviews, and recommend strategic growth initiatives.
Oversee A&P budget allocation and track the effectiveness and ROI of marketing investments.
Collaborate with cross-functional teams, such as regulatory, supply chain, and sales, to align on key initiatives.
Lead external agency relationships, including creative, media, and P.R. partners, to ensure high-quality outcomes.

Requirements

Degree in Marketing, Business, or a relevant field.

6-8 years of brand management experience in FMCG, ideally within the personal care category.
Strong commercial mindset with experience in data-driven brand strategy and understanding of retail dynamics.
Proven track record in leading 360° campaigns and successful new product launches.
Excellent analytical, leadership, and communication skills.
Strong stakeholder and project management abilities.
Proficiency in Microsoft Office, especially PowerPoint and Excel, for performance tracking and reporting.

About the Role
We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of established consumer products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth in a highly competitive category. You will be responsible for leading brand growth and working closely with cross-functional teams to ensure marketing excellence.

Key Responsibilities ...

Lead brand planning and execution across ATL, BTL, digital, and in-store channels to build brand love.

Manage the full lifecycle of New Product Development (NPD) and portfolio innovation, including launch strategies and go-to-market execution.
Develop strong brand positioning based on deep consumer insights, market trends, and competitor analysis.
Monitor brand performance, generate business reviews, and recommend strategic growth initiatives.
Oversee A&P budget allocation and track the effectiveness and ROI of marketing investments.
Collaborate with cross-functional teams, such as regulatory, supply chain, and sales, to align on key initiatives.
Lead external agency relationships, including creative, media, and P.R. partners, to ensure high-quality outcomes.

Requirements

Degree in Marketing, Business, or a relevant field.

6-8 years of brand management experience in FMCG, ideally within the personal care category.
Strong commercial mindset with experience in data-driven brand strategy and understanding of retail dynamics.
Proven track record in leading 360° campaigns and successful new product launches.
Excellent analytical, leadership, and communication skills.
Strong stakeholder and project management abilities.
Proficiency in Microsoft Office, especially PowerPoint and Excel, for performance tracking and reporting.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

share this job.

apply with randstad.
Applying with us is easy. We will review your application and see if you are a good fit for the job and the company.
we'll give you a call.
Our consultant will call you at a suitable time to discuss your application and further career aspirations.
getting you registered.
If you’ve never worked with us before, we’ll need some basic additional pieces of information to confirm your eligibility for work.
compliance check.
Next, we just need to verify a few things - we’ll make the relevant compliance checks and keep you posted.
reference and background check.
As part of the process in ensuring you’re perfect for the role, we’ll make contact with any relevant references you’ve provided.
the perfect job for you.
Our expert team will either arrange an interview for the role you’ve applied for, or if they believe there’s a better opportunity, they’ll suggest alternative options too.
the interview.
We’ll ensure that you’re fully prepared ahead of your interview and know exactly what to expect - good luck!
start your new job.
Congratulations, you’re ready to begin your new job. The team will ensure that you’re fully prepared for your first day.

assistant e-commerce manager (beauty - tiktok)
- kuala lumpur, wilayah persekutuan
- permanent
- RM7,000 - RM9,000 per month, Excellent benefits package
We are currently looking for an Assistant E-Commerce Manager for a leading distributor of global K-Beauty brands. Based in Kuala Lumpur, this role is a specialized expansion within their TikTok-dedicated team to drive the growth of viral skincare & cosmetics brands. Reporting to: Head of E-Commerce Location: Kuala Lumpur Join a high-growth K-Beauty specialist to lead the strategy and operations for worldwide skincare and cosmetic brands within the TikTok
posted 30 april 2026
We are currently looking for an Assistant E-Commerce Manager for a leading distributor of global K-Beauty brands. Based in Kuala Lumpur, this role is a specialized expansion within their TikTok-dedicated team to drive the growth of viral skincare & cosmetics brands. Reporting to: Head of E-Commerce Location: Kuala Lumpur Join a high-growth K-Beauty specialist to lead the strategy and operations for worldwide skincare and cosmetic brands within the TikTok
show job details
sales manager (dc colocation)
- kuala lumpur, wilayah persekutuan
- permanent
- RM12,000 - RM20,000 per month, basic + OTE
about the companyThis client is a leading provider of integrated data center solutions, delivering end-to-end services for diverse industries across all scenarios. Their expertise spans the entire data center lifecycle, from initial design and planning to deployment. about the jobPerformance Management: Work independently to achieve or exceed regional sales objectives, ensuring quarterly and annual revenue and profit targets are met.Strategic Planning: Ide
posted 29 april 2026
about the companyThis client is a leading provider of integrated data center solutions, delivering end-to-end services for diverse industries across all scenarios. Their expertise spans the entire data center lifecycle, from initial design and planning to deployment. about the jobPerformance Management: Work independently to achieve or exceed regional sales objectives, ensuring quarterly and annual revenue and profit targets are met.Strategic Planning: Ide
show job details
key account manager (pharmaceuticals)
- kuala lumpur, wilayah persekutuan
- permanent
- RM8,000 - RM10,000 per month, rewarding base salary
Our client is a distinguished leader in the biotechnology and life sciences sector, specialising in the development and manufacturing of highly specialised biological compounds and therapeutic solutions. Reporting to: National Sales Manager Location: Kuala Lumpur Rewarding base salary Work type: On-site The role:Strategic Relationship Management: Act as the primary point of contact for high-value healthcare and institutional partners, building long-term tr
posted 28 april 2026
Our client is a distinguished leader in the biotechnology and life sciences sector, specialising in the development and manufacturing of highly specialised biological compounds and therapeutic solutions. Reporting to: National Sales Manager Location: Kuala Lumpur Rewarding base salary Work type: On-site The role:Strategic Relationship Management: Act as the primary point of contact for high-value healthcare and institutional partners, building long-term tr
show job details

Thank you for subscribing to your personalised job alerts.

You need to enable JavaScript to run this app.

brand manager - personal care.

job details

skills

qualifications

education

share this job.

the application process.

apply with randstad.

we'll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

related jobs.

assistant e-commerce manager (beauty - tiktok)

sales manager (dc colocation)

key account manager (pharmaceuticals)

let similar jobs come to you