Job Title: Head – Brand & Communication
Role Overview
The Head – Brand & Communications will be responsible for building, executing, and sustaining a comprehensive Brand and Communications strategy aligned with business objectives.The role will drive brand growth, strengthen market positioning, and enhance visibility with the goal of establishing the brand in the market. Key Responsibilities
...
Brand Strategy & Management
Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.
Strengthen brand equity and consistency across all consumer touchpoints.
Manage and evolve the corporate identity, brand architecture, and brand governance frameworks.Marketing Communications & Campaigns
Lead end-to-end 360° marketing campaigns, including creative development, media planning, and execution.
Work closely with advertising, creative, digital, and media agencies — from briefing to evaluation and rollout.
Conceptualize and execute innovative creative routes for new product/service launches. ATL, BTL & Market Reach
Drive effective ATL and BTL advertising strategies, with hands-on experience across Metro, Tier II, and Tier III markets in India.
Ensure optimal media mix and ROI across traditional, digital, and emerging platforms.
Events, Activations & Engagement
Oversee event management, brand activations, and experiential marketing initiatives.
Plan and execute strategic and tactical campaigns to enhance brand visibility and consumer engagement.
Research & Market Insights
Initiate and manage consumer, market, and brand research through external research
agencies. Translate insights into actionable strategies for communication, product development,
and positioning.
experience
15show more
Job Title: Head – Brand & Communication
Role Overview
The Head – Brand & Communications will be responsible for building, executing, and sustaining a comprehensive Brand and Communications strategy aligned with business objectives.The role will drive brand growth, strengthen market positioning, and enhance visibility with the goal of establishing the brand in the market. Key Responsibilities
Brand Strategy & Management
Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.
Strengthen brand equity and consistency across all consumer touchpoints.
Manage and evolve the corporate identity, brand architecture, and brand governance frameworks.Marketing Communications & Campaigns
Lead end-to-end 360° marketing campaigns, including creative development, media planning, and execution.
Work closely with advertising, creative, digital, and media agencies — from briefing to evaluation and rollout.
Conceptualize and execute innovative creative routes for new product/service launches. ATL, BTL & Market Reach
Drive effective ATL and BTL advertising strategies, with hands-on experience across Metro, Tier II, and Tier III markets in India.
...
Ensure optimal media mix and ROI across traditional, digital, and emerging platforms.
Events, Activations & Engagement
Oversee event management, brand activations, and experiential marketing initiatives.
Plan and execute strategic and tactical campaigns to enhance brand visibility and consumer engagement.
Research & Market Insights
Initiate and manage consumer, market, and brand research through external research
agencies. Translate insights into actionable strategies for communication, product development,
and positioning.
experience
15show more
