Job Responsibilities:
A. Growth Marketing & Lead Generation-
i. Own and optimize end-to-end performance marketing campaigns (across Residential and B2B segments) with a strong focus on maintaining competitive Cost per Lead (CPL) in an increasingly competitive market.
ii. Continuously monitor campaign performance in light of increased competition from players such as Solar Square and changing market/search trends post initial government-driven buzz.
iii. Conduct branch-wise performance tracking and analysis, ensuring accuracy, relevance, and actionable insights despite high data volumes.
iv. Prepare and circulate monthly performance reports to branches, ensuring consistency and clarity.
v. Work closely with branch teams through in-person discussions and performance reviews to:
vi. Drive campaign effectiveness
vii. Understand lead quality issues
viii. Identify local optimization opportunities
ix. Support and scale upcoming high-impact projects (e.g., Amazon and similar alliances) requiring advanced platform expertise, particularly Amazon Marketing Services (AMS).
B. Marketing Technology (MarTech) & Automation-
i. Lead the execution and success of Marketing Automation initiatives, particularly for high-ticket projects, by designing and managing:
ii. Email campaigns
iii. WhatsApp campaigns
iv. SMS journeys
v. Ensure automation tools are used impactfully to improve lead nurturing, conversion rates, and customer engagement.
vi. Manage and optimize the WhatsApp Bot, which currently demands significant operational bandwidth, ensuring stability and performance.
vii. Oversee multiple data and dashboard digitalization projects aimed at:
viii. Reducing manual data mining
ix. Improving real-time visibility of performance metrics
x. Enabling faster decision-making across teams
xi. Collaborate with internal stakeholders and vendors to ensure MarTech solutions are scalable, reliable, and aligned with business objectives.
