Job Description
Position Title: Sr. Manager / Manager - Technical Sales (Coating)
Division: Textile Coating
Location: Mumbai (remote office)
Reporting to: CEO
Experience: 10 - 15 Years
Employment Type: Full-Time
About the Role
The Chemicals Company is building its own proprietary Coating Auxiliaries product range and is looking for a driven Technical Sales professional to manage business development across the West Region. This role goes beyond conventional sales; we need someone who is technically grounded in coating chemistry, deeply connected to the market, and able to act as the critical link between our customers and our internal technical team.
The ideal candidate will drive revenue growth while feeding real market intelligence back into our product development process, helping us build a product range truly shaped by customer needs.
Key Areas of Responsibility
1. Strategic Business Development & Revenue Growth
- Territory Management: Manage sales operations in the assigned region to achieve and exceed quarterly and annual revenue targets.
- Market Penetration: Identify and capitalize on new business opportunities within the textile processing sector, specifically targeting untapped segments for chemical auxiliaries.
- Forecasting: Lead accurate sales forecasting and budgeting processes to ensure inventory alignment and revenue predictability.
2. Key Account Management (KAM) & Retention
- Relationship Building: Cultivate long-term, consultative relationships with senior stakeholders and technical heads of existing clients.
- Value Engineering: Proactively identify client pain points and propose tailored chemical solutions that improve their process efficiency and product quality.
- Customer Success: Ensure high levels of customer satisfaction and retention by acting as the primary point of escalation for commercial inquiries.
3. Technical Consultancy & Application Support
- Technical Advisory: Provide expert-level technical support, including process troubleshooting, recipe optimization, and product application guidance.
- Product Demonstrations: Conduct successfulproduct trials and demonstrations to prove the ROI and efficacy of H&M products against competitors.
- Voice of Customer: Collaborate with R&D and Technical teams to relay customer feedback and assist in the development of innovative product and process solutions.
4. Market Intelligence & Reporting
- Competitive Analysis: Continuously monitor market trends, raw material price fluctuations, and competitor activities to adjust sales tactics accordingly.
- CRM Compliance: Maintain robust data hygiene in the CRM system (Zoho Preferred), ensuring all visits, leads, and pipeline activities are logged accurately.
- Reporting: Prepare periodic sales performance reports, market insights, and activity summaries
Product Feedback & Market-Driven Development
- Field Testing Support: Coordinate and participate in customer-site trials for newly launched products; document performance outcomes, application conditions, and customer observations systematically.
- Feedback Loop: Relay structured, actionable feedback from the field to the internal technical team, covering product performance gaps, application challenges, and areas for improvement.
- New Product Requirements: Identify unmet needs and emerging requirements in the market; translate these into clear product briefs for the technical team - specifying performance parameters, substrate types, application methods, and competitive benchmarks.
- Product Benchmarking: Gather competitive product samples and performance data from the field to assist the technical team in benchmarking and improving the product range.
Candidate Profile
Education:
- Mandatory: B Tech / B.E in Textile Technology, Textile Chemistry, or Chemical Engineering.
- Preferred: M. Tech or MBA in Marketing/International Business.
Experience:
- 10 - 15 years of experience in Textile Coating Chemical Sales, with at least 5 years in a Multinational or Large Corporate setup.
- Proven track record of managing high-value accounts in the West textile market.
- Strong technical grasp of wet processing, dyeing, and finishing auxiliaries.
Core Competencies:
- Technical Acumen: Deep understanding of chemical applications in various textile substrates.
- Commercial Awareness: Ability to negotiate price, terms, and contracts effectively while protecting margins.
- Digital Proficiency: Hands-on experience with CRM tools (Zoho/Salesforce) and MS Office Suite.
- Mobility: Willingness to travel extensively across the region as per business requirements.
