JOB DESCRIPTIONJOB TITLE - MARKETING MANAGER
RESPONSIBLE TO - Marketing Director
SUBORDINATES - Management Trainees, Product Executives, Product
Managers, Group Product Managers, Marketing
Assistants / CoordinatorsMAIN PURPOSE OF JOB
The Marketing Manager role involves leading the strategic and tactical marketing
...
planning and execution for assigned products and therapeutic areas. The role operates
both strategically and operationally to ensure the successful development, positioning,
and performance of brands in line with company objectives. This role requires strong
pharmaceutical marketing expertise, cross-functional collaboration, analytical rigor, and
people management capability while ensuring full compliance with regulatory and
ethical standards.KEY RESPONSIBILITIESTo comply with all Company procedures, rules, and codes of practice, in particular
observing confidentiality at all times and security of all documents in all matters relating
to the Company’s business. To ensure that Company’s business interests are always
served and kept paramount. At all times, to maintain and enhance the good image of
the Company. A] Event Strategy & Planning
A] Strategic Brand & Business Planning
1. Actively participate in annual positioning, orientation, and strategic planning meetings
with Head Office and relevant global forums.
2. Contribute to the preparation of key strategic documents including Orientation Plans and
3-Year Subsidiary Plans within defined timelines.
3. Develop deep understanding of disease areas, products, competitors, and market
environment using available market research, sales feedback, and field insights.
4. Translate strategic inputs into actionable brand strategies and annual marketing plans
aligned with business objectives.B] Event Operations & Execution Excellence
1. Lead the development and execution of high-quality marketing campaigns for each cycle
within agreed timelines and budgets.
2. Design and deploy integrated promotional tools including visual aids, leave-behinds,
branding materials, mailers, press initiatives, meetings, surveys, RTMs, ward meets,
product PR, and sales force support materials.
3. Ensure all campaign elements are aligned with company philosophy, brand strategy, and
approved budgets.Job Description : Marketing DirectorPage 2 of 84. Monitor campaign effectiveness and brand performance through sales analysis and
market data; proactively recommend corrective actions and future strategies.
5. Ensure all promotional materials and activities are approved in accordance with Indian
regulatory requirements and internal compliance standards.C] Cross-Functional Collaboration
1. Act as a key interface with Sales and Training teams to effectively communicate and
“sell” marketing strategies and cycle campaigns to the field force and leadership teams.
2. Gather structured feedback from the field through meetings, field visits, and predefined
reporting mechanisms to refine strategies and tactics.
3. Support national and local sales initiatives by assessing opportunities and responding
swiftly to market needs.
4. Ensure timely and accurate responses to promotional and product-related queries from
the sales force.
5. Maintain continuous alignment with Training teams on product knowledge, messaging,
and campaign priorities.D] Vendor & Budget Management
1. Own and manage marketing budgets for assigned products with strong financial
discipline.
2. Monitor budget utilization, share periodic updates, and prepare accurate re-estimates
identifying over- or under-spends and required reallocations.
3. continuously seek opportunities to improve budget management processes and cost
effectiveness.E] Medical, Regulatory & Compliance Coordination
1. Liaise with Regulatory Affairs to ensure all promotional materials, prescribing
information, and medical responses comply with applicable regulations.
2. Ensure timely processing of medical enquiries in alignment with regulatory and medical
governance frameworks.
3. Collaborate with teams managing studies, surveys, registries, and Phase IV projects to
align on opinion leader engagement and shared initiatives.F] Opinion Leader & External Stakeholder Engagement
1. Lead, guide, and develop the events team, fostering accountability, creativity, and
operational excellence.
2. Identify and maintain relationships with national and international Opinion Leaders and
relevant professional bodies across therapeutic areas.
3. Ensure structured and meaningful engagement with Opinion Leaders to build
partnerships, profile products, and stay updated on scientific and clinical developments.
4. Evaluate opportunities for collaboration including advisory boards, meetings, educational
initiatives, and clinical programs.Job Description : Marketing DirectorPage 3 of 8
G] Team Management & Leadership
1. Lead, coach, and develop direct reports through regular performance reviews, formal
appraisals, and career development planning.
2. Drive high performance through ongoing feedback, coaching, and capability building.
3. Ensure appropriate recruitment, onboarding, training, and professional development of
team members.
4. Foster a culture of creativity, accountability, and strategic thinking within the marketing
team.
H] Project & Event Management1. Lead and contribute to cross-functional projects assigned by senior management,
ensuring timely and high-quality delivery.
2. Manage congress-related activities including vendor coordination, stall design and
management, and logistics.
3. Collaborate with internal teams to manage Opinion Leader travel, accommodation, and
participation in national and international congresses.
4. Support preparation of presentations and materials for webinars, RTMs, ward meets, and
congresses.I] Administration & Reporting1. Ensure timely completion of monthly reports, expense statements, and required
documentation.
2. Prepare and submit all documents required by Head Office including campaign plans,
positioning documents, and strategic plans within defined timelines.
3. Regularly review inventory of promotional materials, gifts, and samples to optimize stock
levels and minimize costs.KEY REQUIREMENTS1. Education: Degree in Life Sciences / Pharmacy / Medicine with additional
qualification in Marketing from a reputed institute.
2. Experience: Minimum 10 years of experience in the pharmaceutical industry,
preferably with exposure to sales and marketing roles.
3. Strong understanding of pharmaceutical marketing principles, industry dynamics, and
promotional codes of practice.Job Description : Marketing DirectorPage 4 of 84. Proven ability to manage brands, budgets, cross-functional stakeholders, and teams
effectively.
5. Excellent analytical, communication,
experience
13show more
JOB DESCRIPTIONJOB TITLE - MARKETING MANAGER
RESPONSIBLE TO - Marketing Director
SUBORDINATES - Management Trainees, Product Executives, Product
Managers, Group Product Managers, Marketing
Assistants / CoordinatorsMAIN PURPOSE OF JOB
The Marketing Manager role involves leading the strategic and tactical marketing
planning and execution for assigned products and therapeutic areas. The role operates
both strategically and operationally to ensure the successful development, positioning,
and performance of brands in line with company objectives. This role requires strong
pharmaceutical marketing expertise, cross-functional collaboration, analytical rigor, and
people management capability while ensuring full compliance with regulatory and
ethical standards.KEY RESPONSIBILITIESTo comply with all Company procedures, rules, and codes of practice, in particular
observing confidentiality at all times and security of all documents in all matters relating
to the Company’s business. To ensure that Company’s business interests are always
served and kept paramount. At all times, to maintain and enhance the good image of
the Company. A] Event Strategy & Planning
...
A] Strategic Brand & Business Planning
1. Actively participate in annual positioning, orientation, and strategic planning meetings
with Head Office and relevant global forums.
2. Contribute to the preparation of key strategic documents including Orientation Plans and
3-Year Subsidiary Plans within defined timelines.
3. Develop deep understanding of disease areas, products, competitors, and market
environment using available market research, sales feedback, and field insights.
4. Translate strategic inputs into actionable brand strategies and annual marketing plans
aligned with business objectives.B] Event Operations & Execution Excellence
1. Lead the development and execution of high-quality marketing campaigns for each cycle
within agreed timelines and budgets.
2. Design and deploy integrated promotional tools including visual aids, leave-behinds,
branding materials, mailers, press initiatives, meetings, surveys, RTMs, ward meets,
product PR, and sales force support materials.
3. Ensure all campaign elements are aligned with company philosophy, brand strategy, and
approved budgets.Job Description : Marketing DirectorPage 2 of 84. Monitor campaign effectiveness and brand performance through sales analysis and
market data; proactively recommend corrective actions and future strategies.
5. Ensure all promotional materials and activities are approved in accordance with Indian
regulatory requirements and internal compliance standards.C] Cross-Functional Collaboration
1. Act as a key interface with Sales and Training teams to effectively communicate and
“sell” marketing strategies and cycle campaigns to the field force and leadership teams.
2. Gather structured feedback from the field through meetings, field visits, and predefined
reporting mechanisms to refine strategies and tactics.
3. Support national and local sales initiatives by assessing opportunities and responding
swiftly to market needs.
4. Ensure timely and accurate responses to promotional and product-related queries from
the sales force.
5. Maintain continuous alignment with Training teams on product knowledge, messaging,
and campaign priorities.D] Vendor & Budget Management
1. Own and manage marketing budgets for assigned products with strong financial
discipline.
2. Monitor budget utilization, share periodic updates, and prepare accurate re-estimates
identifying over- or under-spends and required reallocations.
3. continuously seek opportunities to improve budget management processes and cost
effectiveness.E] Medical, Regulatory & Compliance Coordination
1. Liaise with Regulatory Affairs to ensure all promotional materials, prescribing
information, and medical responses comply with applicable regulations.
2. Ensure timely processing of medical enquiries in alignment with regulatory and medical
governance frameworks.
3. Collaborate with teams managing studies, surveys, registries, and Phase IV projects to
align on opinion leader engagement and shared initiatives.F] Opinion Leader & External Stakeholder Engagement
1. Lead, guide, and develop the events team, fostering accountability, creativity, and
operational excellence.
2. Identify and maintain relationships with national and international Opinion Leaders and
relevant professional bodies across therapeutic areas.
3. Ensure structured and meaningful engagement with Opinion Leaders to build
partnerships, profile products, and stay updated on scientific and clinical developments.
4. Evaluate opportunities for collaboration including advisory boards, meetings, educational
initiatives, and clinical programs.Job Description : Marketing DirectorPage 3 of 8
G] Team Management & Leadership
1. Lead, coach, and develop direct reports through regular performance reviews, formal
appraisals, and career development planning.
2. Drive high performance through ongoing feedback, coaching, and capability building.
3. Ensure appropriate recruitment, onboarding, training, and professional development of
team members.
4. Foster a culture of creativity, accountability, and strategic thinking within the marketing
team.
H] Project & Event Management1. Lead and contribute to cross-functional projects assigned by senior management,
ensuring timely and high-quality delivery.
2. Manage congress-related activities including vendor coordination, stall design and
management, and logistics.
3. Collaborate with internal teams to manage Opinion Leader travel, accommodation, and
participation in national and international congresses.
4. Support preparation of presentations and materials for webinars, RTMs, ward meets, and
congresses.I] Administration & Reporting1. Ensure timely completion of monthly reports, expense statements, and required
documentation.
2. Prepare and submit all documents required by Head Office including campaign plans,
positioning documents, and strategic plans within defined timelines.
3. Regularly review inventory of promotional materials, gifts, and samples to optimize stock
levels and minimize costs.KEY REQUIREMENTS1. Education: Degree in Life Sciences / Pharmacy / Medicine with additional
qualification in Marketing from a reputed institute.
2. Experience: Minimum 10 years of experience in the pharmaceutical industry,
preferably with exposure to sales and marketing roles.
3. Strong understanding of pharmaceutical marketing principles, industry dynamics, and
promotional codes of practice.Job Description : Marketing DirectorPage 4 of 84. Proven ability to manage brands, budgets, cross-functional stakeholders, and teams
effectively.
5. Excellent analytical, communication,
experience
13show more
