Are you a strategic marketing leader with a passion for building high-performing demand generation engines? Do you thrive in a high-ownership role where you can directly impact revenue growth? If so, we have an exciting opportunity for you to lead our demand generation strategy and execution for the U.S. market.
Responsibilities:- Demand Generation & Pipeline Growth: Build and execute a full-funnel marketing strategy targeting U.S. eye-care practices, driving demo bookings and marketing-sourced pipeline. Own MQL → SQL → Opportunity conversion metrics, develop Account-Based Marketing (ABM) campaigns for multi-location practices, and run integrated campaigns across SEO, paid media, LinkedIn, email, webinars, and events, aligning with sales priorities and revenue goals.
- Marketing Operations & HubSpot Ownership: Supervise HubSpot architecture, automation workflows, and lead scoring. Ensure accurate lifecycle tracking and attribution reporting, improve conversion through structured nurture programs, maintain dashboards for leadership visibility, and work with sales on lead qualification and follow-up discipline.
- Content & Thought Leadership: Lead the content function and supervise writers for blog strategy, case studies & whitepapers, email nurture programs, sales enablement material, and industry education content. Build authority in practice growth, revenue cycle performance, AI in healthcare, and operational efficiency.
- Website & Digital Experience: Own website performance, traffic growth, and conversion optimization. Collaborate with design & development teams, improve landing page conversion rates, implement SEO & CRO strategies, and manage messaging and positioning.
- Trade Shows & Field Marketing Support: Drive traffic and meeting bookings around industry conferences, plan pre-event and post-event campaigns, coordinate booth messaging and campaign assets, and track event ROI and pipeline contribution.
- Team Leadership: Lead and coordinate content writers, the HubSpot administrator, designers, and external vendors. Build structured workflows, campaign calendars, and reporting cadence.
- 8–15 years of experience in B2B marketing (SaaS, HealthTech, IT, or services).
- Strong demand generation and pipeline ownership experience.
- Exposure to US markets preferred.
- Experience working with sales teams and revenue targets.
- Proficiency with HubSpot Marketing Hub & CRM, marketing automation & lead nurturing, SEO, LinkedIn Ads, Google Ads, webinars, conversion rate optimization, campaign analytics & attribution, and website and content management.
If you are a results-oriented marketing leader ready to make a significant impact, we encourage you to apply. Please submit your resume and cover letter to {{}}.
