We are seeking a detail-oriented and strategically driven HubSpot Administrator / Marketing Operations Specialist to architect and optimize our revenue engine across marketing and sales functions. This role will own CRM governance, lifecycle automation, funnel optimization, and marketing-sales alignment to drive measurable pipeline growth for our US healthcare SaaS products (EHR, AI automation, and RCM solutions). You will ensure HubSpot functions not just as a CRM system, but as a scalable, revenue-generating infrastructure supporting our US provider audiences. This is a high-impact Revenue Operations role working closely with Marketing, Sales, and Leadership teams.
Responsibilities:- HubSpot CRM Administration: Manage and optimize HubSpot Marketing Hub, Sales Hub, and CRM configuration; Maintain pipelines, lifecycle stages, properties, and automation workflows; Ensure CRM data hygiene through audits, deduplication, and governance standards; Manage user roles, permissions, and access controls; Maintain consent management and structured data governance processes.
- Marketing Automation & Lead Management: Build and optimize lead nurturing workflows across the buyer journey; Implement and refine lead scoring models aligned with MQL → SQL transition; Create and manage forms, landing pages, lists, and segmentation logic; Automate lead routing, lifecycle progression, and sales notifications; Standardize UTM tracking and attribution frameworks.
- Salesforce & System Integrations: Manage HubSpot–Salesforce integration and data synchronization; Troubleshoot sync issues and maintain clean data flow; Work with APIs, Zapier, or other tools to automate cross-platform processes; Ensure campaign alignment across CRM systems.
- Reporting, Analytics & Revenue Visibility: Build dashboards for funnel tracking, pipeline attribution, and campaign ROI; Monitor system performance and user adoption; Provide actionable insights to Marketing and Sales leadership; Continuously optimize workflows based on performance data.
- Marketing & Sales Alignment: Collaborate with Sales and SDR teams to improve CRM adoption; Optimize lifecycle stages and handoff processes; Support campaign execution with accurate tracking and reporting; Train teams on HubSpot best practices and workflow usage.
- Revenue Operations & Healthcare Alignment: Align lifecycle stages and lead scoring with US healthcare buyer journeys (practice owners, RCM leaders, administrators); Optimize MQL → SQL conversion processes; Build attribution models to measure content and campaign influence on pipeline; Support healthcare-focused campaign tracking across EHR, AI, and RCM offerings; Partner with leadership to continuously improve revenue visibility and forecasting accuracy.
- Cross-Functional Enablement: Collaborate with Sales, SDR, and Marketing teams to improve CRM adoption; Train teams on HubSpot best practices and workflow usage; Recommend process improvements for scalability and efficiency.
- 5–10 years of experience in Marketing Operations, Revenue Operations, or CRM Administration.
- Strong hands-on experience with HubSpot (Marketing Hub, Sales Hub, CRM).
- Experience building automation workflows and lead scoring models.
- Strong understanding of B2B SaaS revenue funnels (Awareness → MQL → SQL → Closed Won).
- Working knowledge of Salesforce integration and CRM sync processes.
- Experience with analytics tools (GA4, HubSpot Reports, Looker Studio, etc.).
- Experience optimizing lifecycle marketing for US-based audiences preferred.
- Ability to translate healthcare-focused campaigns into measurable funnel performance.
- High attention to detail and strong analytical mindset.
- Preferred Qualifications: HubSpot certifications (Marketing Hub / Sales Hub / Inbound); Experience working in Healthcare IT, EHR, or RCM environments; Familiarity with HIPAA-aware marketing processes preferred; Knowledge of APIs, advanced integrations, and revenue attribution modeling.
