Lou Gerstner, the former CEO of IBM, said the following about corporate culture: "Culture isn’t just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." It’s an observation that highlights how important it is that an organization - that its people - have a guide on their journey.

At Randstad, our ‘compass’ is made up of our core values. That compass is for everyone. It guides our behavior and represents the foundation of our culture. 

By stepping through the main entrances of our workplaces, we are stepping into micro communities that have become what they are through careful work. Hiring practices that ensure candidates are ‘a good fit’ speak to the work that determines what values matter. Randstad’s success and our reputation for integrity, service and professionalism are based on these values. 

Sure, it’s easy to be cynical about these things. But remember that those who join the many video calls you’re on are there because we all share something. It's essential to how companies function. During COVID these communities have transformed, but they’re still very much there, because we need them. Despite the recent upheaval, #companyculture still matters. 


about the author

Jacques van den Broek

ceo and chair of the executive board

Randstad's Global CEO, leading our mission of supporting people and organizations in realizing their true potential.