brand marketing and communication lead.

Role Overview We are looking for a self-driven Brand Marketing professional with a proven track record of building and growing digital-first / D2C brands. The ideal candidate is a strong individual contributor who has either built a brand, contributed significantly to brand growth, or developed a strong personal/ influencer presence within the digital content ecosystem. This role requires hands-on execution capability along with a deep understanding of branding fundamentals. Key Responsibilities- Contribute to building and strengthening brand positioning across digital platforms.- Plan and execute end-to-end digital campaigns, from concept to rollout.- Drive tactical brand growth initiatives across social, content, influencer and performance channels.- Develop creative briefs and support campaign production and execution.- Leverage networks of content creators, influencers and freelancers to amplify brand reach.- Identify and collaborate with relevant creators within the influencer ecosystem.- Partner with content, creative and revenue teams to ensure consistent brand communication.- Track campaign performance and optimize initiatives for engagement and growth. RequirementsMust Have- Experience in brand marketing in a consumer facing organisation (FMCG, D2C, content platforms, influencer marketing)  - Deep understanding of brand fundamentals and experience in brand growth of a consumer product or service organisation.- Deep understanding of the digital content and creator ecosystem. 

experience

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