senior director - sales.

• Achieves annual sales and gross profit plan by implementing sales strategies and analyzing trends and results in conjunction with regional and business unit management team.
• Establishes sales objectives.
• Forecasts expected sales volume and profit for existing and new product lines and customers.
• Ensures establishment and expansion of national, regional, and local supplier relationships.
• Maintains sales volume, product mix, and selling price by keeping current with market supply and demand, changing trends, economic indicators, and competitors.
•  Coordinates order service by directing account representatives on quotations, proposals, project order management techniques, and customer complaint resolution.
•  Personally sponsor top CSS accounts and complex prjects; ensure executive coverage and differentiated value propositions across enterprise, hyperscale, data centre, wireless and security segments.
• Partner with CSS Sales, Operations, Marketing, Supply Chain, Finance, HR, Legal and IT to delivery annual operating plan.
• Run weekly/period cadences for CSS pipeline, bookings, revenue/margin, and forecast accuracy; enforce account planning and territory reviews.
• Assess CSS market dynamics, competitors, and regulatory changes in India; develop business cases for growth investments and execute with discipline.
• Recruit, coach, and retain top CSS sales talent; uphold the organization's Code of Conduct and India legal requirements, and foster an inclusive, safe, high‑integrity environment.
• Maintains sales staff results by counseling and disciplining employees, planning, monitoring, and appraising job results.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional societies.
• Forecasts and communicates intricate details to senior management.

experience

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