Summary: Randstad is seeking a Principal Specialist, External Communications to elevate our global reputation, drive high-impact thought leadership campaigns, and champion proactive media relations and measure our impact.
- Location: Diemen. NL (Hybrid)
- Employment Type: Full-time
- Experience Level: junior to mid level (2–5 years of experience)
- Department: Corporate Affairs / External Communications
This is a media relations, thought leadership, and reputation management position focused on building and protecting our reputation. You will pitch stories, find the media angle in market intelligence, co-create thought leadership reports, track performance metrics, and leverage AI tools to maximize our impact.
What You Will Achieve1. Reputation & Media Relations
- Build and maintain direct relationships with key journalists, manage incoming press inquiries, and organize targeted media pitching.
- Protect brand reputation by drafting reactive statements and supporting issues management during sensitive or urgent situations.
2. Thought Leadership & Content Strategy
- Co-create, package, and launch flagship research reports and white papers that align with business priorities.
- Write high-impact press releases, opinion pieces, report summaries, and social copy that bring to life Randstad’s narrative.
- Collaborate on equity@work initiatives to highlight real-world impacts on equity, diversity, and inclusion.
3. Measurement, Analytics & AI Integration
- Use AI tools to research, outline, and streamline content creation workflows efficiently.
- Track press coverage, evaluate campaign reach, monitor share of voice, and translate data into business-focused recommendations.
Experience & Education
- Education: Bachelor’s degree in a relevant field (Communications, Journalism, Public Relations, Business) or equivalent practical experience.
- Track Record: 2–5 years of experience in external communications, media relations, or PR agency roles. Proven hands-on experience placing stories with media, drafting press releases, and creating thought leadership campaigns.
Key Capabilities & Competencies
- Copywriting & Business Acumen: Exceptional written English skills with a strong understanding of corporate strategy, market dynamics, and business growth.
- Report Development: Ability to distill complex research data into clean, publish-ready thought leadership materials that catch media interest.
- Resilience & Problem Solving: Thrives in a fast-paced environment under tight deadlines, maintaining composure and a practical "can-do" mindset.
- Collaborative Spirit: Comfortable partnering cross-functionally with Legal, Marketing, Public Affairs, Business Unit Leaders, and external PR agencies.
- Bonus Skill: Hands-on experience or interest in visual asset creation (social graphics, short videos, infographics).
When you join Randstad, you join the world’s most equitable and specialized talent company. We provide a fast-paced environment that prioritizes your growth through mentorship, skill-building, and career advancement.
- Competitive Compensation: Base salary plus performance-based variable pay.
- Equity & Ownership: Option to participate in Randstad’s employee Share Purchase Plan.
- Flexibility with Intentionality: A work environment promoting balance across CET time zones.
- Inclusive Culture: A culture guided by our leadership pillars: We Set Direction, We Achieve, We Care, and Lead by Example.
apply today to join the team:
Reach out to our recruitment business partner, jennifer.roberts@randstadsourceright.co.uk for the full job spec and a confidential discussion.
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