join the world’s most equitable and specialized talent company
Are you our new colleague? We’re looking for a
Salesforce Marketing Cloud (SFMC) Data Analyst & Insights Specialist
how you will contribute
- As our Data Analyst & Insights Specialist, you are the architect of our marketing intelligence. You ensure that our global campaigns are built on a foundation of high-quality, high-integrity data. By bridging the gap between raw data and actionable insights, you enable us to move beyond simple automation into true data-driven decision-making, ensuring every interaction Randstad has with talent and clients is relevant and impactful.
your typical day includes
- Data Auditing: Monitoring processes and systems to manage data quality, ensuring production data is flawless for every active campaign.
- Performance Analysis: Deep-diving into campaign and journey data to identify trends, bottlenecks, and opportunities for optimization.
- Data Integration: Working to seamlessly integrate CRM systems and external databases with Salesforce Marketing Cloud to create a 360-degree view of our audience.
- Visualization & Reporting: Building intuitive reports and data visualizations that translate complex datasets into clear stories for our marketing and leadership teams.
your responsibilities include
- Identifying and implementing advanced segmentation opportunities to improve campaign targeting.
- Validating data integrity and personalization strings to ensure a premium user experience.
- Supporting stakeholders with data-related technical issues and infrastructure needs.
- Collaborating with global analytics and marketing teams to improve data models feeding our Business Intelligence (BI) tools.
- Troubleshooting and resolving complex data-related issues through rigorous analysis.
- Setting up automated reporting for journeys and campaigns to track real-time performance.
your background
- 4+ years of experience in a Data Engineer, Data Analyst, or similar technical analytics role.
- SQL Expert: Advanced working knowledge of SQL and deep experience with relational databases.
- Platform Experience: Prior experience within a Salesforce Marketing Cloud (SFMC) environment is highly preferred.
- Pipeline Architect: Proven experience building and optimizing data pipelines, architectures, and complex data sets.
- Global Mindset: Ability to work effectively in a fast-paced, complex, and multicultural environment.
key capabilities
- Data Integrity Focus: An uncompromising eye for detail when it comes to data quality and validation.
- Strategic Problem Solving: The ability to troubleshoot data infrastructure issues and provide scalable resolutions.
- Analytical Translation: Converting raw technical data into accessible insights that foster data-driven marketing cultures.
key relationships
- Global Analytics & IT Teams
- SFMC Campaign Specialists
- Local Marketing Stakeholders
- Business Intelligence (BI) Developers
together we grow.
When you join Randstad, you join…
- A specialized team delivering tailored solutions for clients and talent, enabling meaningful impact.
- An equitable, inclusive culture where everyone can contribute and thrive.
- A workplace prioritizing growth and empowering teams to adapt and excel.
- A company dedicated to supporting you to perform at your best.
- A commitment to pay for performance with transparency, fairness, and competitiveness.
our purpose
Our purpose is deeply rooted in the belief that by knowing our clients and talent better than anyone else, we can make connections that change lives and transform businesses. We don’t just place people in jobs; we help create futures full of possibility — for our clients, talent, and communities.
our culture
Our culture is powered by ambition and collaboration, where everyone is driven to push boundaries and achieve success. At Randstad, we don’t settle for “good enough” — we’re committed to walking the extra mile, always striving for perfection while trusting each other to deliver results. You’ll be working in an environment that fosters both individual achievement and team success.
We want our teams and talent to reflect the rich diversity of the societies we serve. We thrive for an environment of belonging, safety and confidence. So everyone can bring their whole selves to work and flourish. Learn more about equity, diversity, inclusion and belonging at randstad here.
leadership expectations
At Randstad, leadership is our shared language. Whether you are leading a team or driving your own career, you contribute to our goal of being the world's most equitable and specialized talent company. We lead across four core pillars:
- we set direction: it is about anticipating and making decisions that will position randstad for long term success.
- we achieve: it is about delivering on our goals and operational excellence.
- we care: it is about the way we collaborate and work together, creating a sustainable and healthy culture.
- lead by example: it is about modelling the behaviors and standards we expect from others, demonstrating courage and accountability in every action.
a place for you to grow
We provide a fast-paced growth environment where your ability to adapt and contribute fuels the success of both your team and clients. We appreciate your talents and support your growth through mentorship, skill-building, and career guidance.
meaningful, competitive, and equitable rewards for your performance.
Our employment conditions reflect this;
- competitive salary
- variable pay for performance
- option to take part in Randstad's success through our employee Share Purchase Plan
- growth and development opportunities in a fast changing global environment
- an environment that promotes work life balance: flexibility with intentionality.
If you recognize yourself in the profile above, we invite you to apply for this role. For more information you can reach out to our recruitment business partner: Judit Róth
The recruitment procedure consists of a screening and at least two interviews. Later in the process, an (online) assessment and a job offer conversation take place.
Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com
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