Role and responsibilities: Works with Data science and marketing to develop SEM and display campaignsLeads audience activation for SEM PLA & TextExecutes SEM activities acrossContinuously assesses the performance of SEM activities to find opportunities to improve and optimizeTrack KPIs and budgets with established dashboards and pacing filesBudget forecasting and allocation for SEM and programmatic display based on changing market environment and/or overal
Role and responsibilities: Works with Data science and marketing to develop SEM and display campaignsLeads audience activation for SEM PLA & TextExecutes SEM activities acrossContinuously assesses the performance of SEM activities to find opportunities to improve and optimizeTrack KPIs and budgets with established dashboards and pacing filesBudget forecasting and allocation for SEM and programmatic display based on changing market environment and/or overal